Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
consumer/retail
Targeted mail strategy accelerated scale and expanded marketing channel diversification
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy. The campaign started with a small test, using two custom data models to identify high-potential prospects. Encouraged by early success, the client rapidly expanded the program into a monthly initiative, scaling from a limited test to dozens of tailored data models. Along the way, FM Direct helped optimize creative strategies and tested SURROUND™, which resulted in a 20% increase in performance. Through ongoing refinement and strategic adjustments, the campaign successfully scaled while maintaining key performance goals.
The Problem
The online retailer needed to grow rapidly but lacked a proven direct mail channel to diversify acquisition.
The Solution
FM Direct launched a data-driven direct mail test using custom models and creative testing to find top segments.
The Outcome
The program scaled from 50K to 1.77M pieces with consistent KPI success and a 20% performance lift.
consumer/retail
Our Impact
Success Stories
Read our success stories to uncover how we’ve driven results for subscription companies like yours.
Investment brand unlocks high-quality leads with integrated direct response
After a successful launch into the mail channel, this meal delivery service was eager to maximize direct mail’s potential as a high-performing marketing channel. Franklin Madison Direct recommended merging the strengths of direct mail and digital advertising by reaching direct mail recipients through digital impressions before and during the mail delivery process via Surround™.
Online retailer taps direct mail to drive incremental sales
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.
Retargeting campaign multiplies customer LTV
This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.