Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
other industries
Optimized digital strategy fueled e-commerce expansion and skyrocketed B2B sales
Although content with their existing digital marketing provider, an online food specialties brand sought further growth opportunities and increased performance. The brand agreed to participate in a digital audit sponsored by Franklin Madison Direct. During the comprehensive audit, FM Direct uncovered multiple opportunities to improve their Google and Facebook digital marketing performance, prompting the brand to leave its incumbent agency and instead partner with FM Direct’s digital team. To meet the brand’s primary objective of e-commerce growth, FM Direct overhauled the Google campaign structure and launched a granular campaign that allowed for greater control and strategic bidding on new, value-generating keywords. This approach placed the brand’s ads in front of a fresh and highly relevant audience, driving explosive growth of online leads and corporate gifting business sales.
The Problem
An inefficient digital ad strategy was limiting customer reach, preventing the brand from capturing high-value B2B and e-commerce sales.
The Solution
FM Direct’s audit uncovered bidding inefficiencies, restructured Google Ads, and introduced granular keyword targeting to reach untapped audiences.
The Outcome
The new strategy boosted B2B sales by $50K/month and delivered 5x ROAS, fueling long-term success.
other industries
Our Impact
Success Stories
See how our agency helps home service providers increase leads, bookings, and client retention through targeted direct mail strategies.
Retargeting campaign multiplies customer LTV
This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.
Read MoreRetargeting campaign multiplies customer LTV
University optimizes paid search and digital channels to build awareness
A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students.
Read MoreUniversity optimizes paid search and digital channels to build awareness
Targeted Facebook campaign reaches direct mail prospects for credit score optimization service
After shattering performance expectations in the direct mail test launch, Franklin Madison Direct wanted to measure the relative performance lift that an integrated online strategy would provide for this credit score optimization service.
Read MoreTargeted Facebook campaign reaches direct mail prospects for credit score optimization service