Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
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FM Direct clients integrated Surround, achieving an average 22% lift in performance
Nearly three dozen Franklin Madison Direct clients sought to improve the effectiveness of their mail campaigns without significantly raising budgets, aiming for higher response rates and conversions. Surround™ was presented to each brand as a tactic to deliver relevant and timely digital interactions to their mail recipients during the mail drop phase. By closely collaborating with each client to grasp their unique challenges and objectives, Franklin Madison Direct crafted customized Surround strategies that aligned precisely with each client’s goals. Real-time campaign performance monitoring through advanced analytics enabled FM Direct to make data-driven adjustments and improvements. This integrated approach, requiring only 5% of the total campaign budget, has significantly transformed clients’ programs. Leveraging Surround created cohesive and immersive customer experiences, while driving an average incremental increase of 22%.
The Problem
Clients needed a cost-effective way to boost mail campaign response rates and conversions without increasing budgets significantly.
The Solution
FM Direct implemented Surround, integrating digital ads with direct mail to create a seamless and engaging customer experience.
The Outcome
Surround drove a 22% average lift, enhancing response rates and campaign performance for 33 clients.
all industries
Our Impact
Success Stories
Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.
Modeling drives 50% AOV lift for home warranty brand
An established brand in the home warranty space had already experienced success with direct mail and wanted to elevate its mature program to new levels of growth. To continue to scale those wins, Franklin Madison Direct concentrated on routine data and format testing. A review of data suppression strategies identified 15% more records from the brand’s strongest prospect sources.
Investment brand unlocks high-quality leads with integrated direct response
After a successful launch into the mail channel, this meal delivery service was eager to maximize direct mail’s potential as a high-performing marketing channel. Franklin Madison Direct recommended merging the strengths of direct mail and digital advertising by reaching direct mail recipients through digital impressions before and during the mail delivery process via Surround™.
Online retailer taps direct mail to drive incremental sales
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.