Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
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FM Direct clients integrated Surround, achieving an average 22% lift in performance
Nearly three dozen Franklin Madison Direct clients sought to improve the effectiveness of their mail campaigns without significantly raising budgets, aiming for higher response rates and conversions. Surround™ was presented to each brand as a tactic to deliver relevant and timely digital interactions to their mail recipients during the mail drop phase. By closely collaborating with each client to grasp their unique challenges and objectives, Franklin Madison Direct crafted customized Surround strategies that aligned precisely with each client’s goals. Real-time campaign performance monitoring through advanced analytics enabled FM Direct to make data-driven adjustments and improvements. This integrated approach, requiring only 5% of the total campaign budget, has significantly transformed clients’ programs. Leveraging Surround created cohesive and immersive customer experiences, while driving an average incremental increase of 22%.
The Problem
Clients needed a cost-effective way to boost mail campaign response rates and conversions without increasing budgets significantly.
The Solution
FM Direct implemented Surround, integrating digital ads with direct mail to create a seamless and engaging customer experience.
The Outcome
Surround drove a 22% average lift, enhancing response rates and campaign performance for 33 clients.
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Our Impact
Success Stories
Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.
Retargeting campaign multiplies customer LTV
This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.
Read MoreRetargeting campaign multiplies customer LTV
University optimizes paid search and digital channels to build awareness
A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students.
Read MoreUniversity optimizes paid search and digital channels to build awareness
Targeted Facebook campaign reaches direct mail prospects for credit score optimization service
After shattering performance expectations in the direct mail test launch, Franklin Madison Direct wanted to measure the relative performance lift that an integrated online strategy would provide for this credit score optimization service.
Read MoreTargeted Facebook campaign reaches direct mail prospects for credit score optimization service