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FM Direct optimized acquisition costs for a leading fitness brand
A prominent connected fitness brand sought to scale its new audience reach and increase conversions while effectively measuring the incremental cost of acquisition (CAC). Previously managing their own mailings in-house, they needed a reliable direct mail partner to take their program to the next level. Franklin Madison Direct’s comprehensive agency services and sophisticated testing methodology produced a 20% cost savings within the first year. After proving its value early on, the partnership continued to strengthen as the two worked together to drive scale and elevate the program. Surround™, a timely digital campaign synced with mail’s in home window, was introduced to propel conversions further and quickly became a consistent campaign element. To continue to optimize costs while expanding reach, FM Direct suggested complimenting solo mail with a shared mail program that surpassed performance expectations and hit CAC goals. For the past five years, direct mail has emerged as a top-performing channel that facilitates sustained growth — fueled by a versatile marketing strategy and a truly collaborative partnership.
The Problem
Limited by in-house mail execution, the fitness brand needed a scalable strategy to cut costs and improve acquisition efficiency.
The Solution
FM Direct implemented strategic testing, digital integration, and shared mail to reduce costs and drive consistent customer acquisition.
The Outcome
With 20% cost savings and a 20% sales lift, direct mail became a core growth channel.
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Our Impact
Success Stories
Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.
FMD drives 50% cost savings without sacrificing lead quality
Mid-size bank exceeds acquisition and CPA goals
