Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
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FM Direct optimized acquisition costs for a leading fitness brand
A prominent connected fitness brand sought to scale its new audience reach and increase conversions while effectively measuring the incremental cost of acquisition (CAC). Previously managing their own mailings in-house, they needed a reliable direct mail partner to take their program to the next level. Franklin Madison Direct’s comprehensive agency services and sophisticated testing methodology produced a 20% cost savings within the first year. After proving its value early on, the partnership continued to strengthen as the two worked together to drive scale and elevate the program. Surround™, a timely digital campaign synced with mail’s in home window, was introduced to propel conversions further and quickly became a consistent campaign element. To continue to optimize costs while expanding reach, FM Direct suggested complimenting solo mail with a shared mail program that surpassed performance expectations and hit CAC goals. For the past five years, direct mail has emerged as a top-performing channel that facilitates sustained growth — fueled by a versatile marketing strategy and a truly collaborative partnership.
The Problem
Limited by in-house mail execution, the fitness brand needed a scalable strategy to cut costs and improve acquisition efficiency.
The Solution
FM Direct implemented strategic testing, digital integration, and shared mail to reduce costs and drive consistent customer acquisition.
The Outcome
With 20% cost savings and a 20% sales lift, direct mail became a core growth channel.
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Our Impact
Success Stories
Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.
Modeling drives 50% AOV lift for home warranty brand
An established brand in the home warranty space had already experienced success with direct mail and wanted to elevate its mature program to new levels of growth. To continue to scale those wins, Franklin Madison Direct concentrated on routine data and format testing. A review of data suppression strategies identified 15% more records from the brand’s strongest prospect sources.
Investment brand unlocks high-quality leads with integrated direct response
After a successful launch into the mail channel, this meal delivery service was eager to maximize direct mail’s potential as a high-performing marketing channel. Franklin Madison Direct recommended merging the strengths of direct mail and digital advertising by reaching direct mail recipients through digital impressions before and during the mail delivery process via Surround™.
Online retailer taps direct mail to drive incremental sales
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.