Reflecting on the first half of the year, it’s clear that 2025 direct mail campaigns are creating new momentum. As brands adjust to shifting consumer behaviors and rising expectations, direct mail continues to prove its value as a reliable, high-performing…
You’re already sold on why direct mail marketing is effective in customer connections and response, so now it’s time to choose a shared direct mail or solo direct mail strategy. To understand which direct mail approach is best for your…
When direct mail response rates start to plateau or fluctuate, it’s rarely random. It’s usually a sign that something in your targeting, creative, or offer strategy has grown stale or misaligned with your audience. If you’re not measuring with precision,…
In the last several years, AI tools have transformed the marketing and creative industries. What once felt like experimental technology has become embedded in everyday workflows, from brainstorms to campaign development. Since its debut in late 2022—and the release of…
Curious about the new name behind your trusted direct marketing partner? The Franklin Madison Direct agency is the reimagined identity of SeQuel Response—now operating as the direct response marketing arm of Franklin Madison. This evolution strengthens our ability to deliver…
In the face of rising costs, evolving USPS regulations, and operational complexity, some marketers are questioning the role of mail in their future mix. These concerns are valid, but they also point to a deeper truth: the future of direct…
You’ve probably heard it all before: “target smarter,” “build a lookalike audience,” “optimize your list.” Under the surface of those common phrases lies a lot of variation, especially in how different agencies approach modeling. While most marketers are using lookalike…
As the holiday season kicks off, we’re not only looking at an end-of-year sales surge but at a perfect time to reflect on strategy. For savvy marketers, this period is a launchpad into another year where competition will grow fiercer,…
Envelopes and postcards are two of the most effective direct mail formats for delivering a brand’s marketing message. Both offer strong response rates and impressive ROI—but how do you determine which format best aligns with your brand’s voice, industry, and…
Deciding between direct response agencies in 2025 could be the turning point for your brand’s success—or your biggest regret. The stakes are high, as your company will rely on this team for growth, and you will depend on them for…
