Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
Category Industry Articles
AllBlogDigital MarketingDirect Mail BlogFranklin Madison Direct NewsIndustry ArticlesIntegrated Direct ResponseUncategorized
Customer Acquisition in Financial Services: Insights and Case Studies
Direct mail usage in the financial services industry is not just surviving but thriving like a wolf on Wall Street. According to direct mail research commissioned by Franklin Madison Direct and conducted by ISG Research, 88% of financial services marketers…
As seen on Who’s Mailing What! 2024 Direct Mail Design Trends
Direct mail is still recognized as a valuable channel for marketers in 2024. Although the accuracy of your list will help you reach the right audience, the design of your mail piece also plays a significant role in campaign performance.…
As Seen on Total Retail: How to Design a Retail Direct Mail Piece Your Audience Will Love
When you think of retail marketing strategies for 2024, direct mail might not be the first thing that springs to mind. Yet, the simple act of sending a well-crafted mailer to your target audience can be a game-changer for driving…
As Seen on The Association of National Advertisers: How Marketers Can Fight Ad Fraud to Drive Results
Navigating the programmatic advertising space can be challenging, but with the help of digital media experts who specialize in ad fraud prevention, brand safety, privacy compliance, and data management, you can achieve more than you may have thought possible. Our…
As Seen on Who’s Mailing What! Generate Response with these CTA Best Practices
Your direct mail CTA plays a key role in determining if your audience will convert, or abort. In other words, it’s a critical campaign element. Our newest Who’s Mailing What! article shares CTA best practices and performing examples to help…
As Seen on ANA: The Importance of Using Multiple Data Sources When Building Direct Mail Audience Lists
The following was originally published by Franklin Madison Direct on The Association of National Advertisers (ANA). Here’s a sneak peek at why using multiple data sources helps you improve the targeting and effectiveness of your direct mail campaigns. ______________ More…
Direct Marketing Strategy During a Recession
The recession rumor whispers are getting louder. As brands navigate challenging economic times and tighten up their spending in preparation for a drop in consumer purchases, marketing budgets are often the first to be scrutinized. Rather than invest in top-of-funnel…
Direct Mail Data Quality Keeps Marketers Coming Back
Although trends point to a majority of advertising budgets being allocated towards digital channels, direct mail investments continue to rise and even surpass popular social and streaming channels. The possible motive behind the continued investment in direct mail campaigns (other…
How to Optimize Your Direct Mail Frequency
According to top Google search results, you should send a piece of direct mail to the same audience three times, with 21 days in between each drop for the highest response rates. Contrary to this popular rule of thumb, there…
Why You Should Send Black Friday Direct Mail
As Black Friday 2023 draws near, marketers are working hard to prepare for the vigor of the holiday shopping season. Many direct-to-consumer, e-commerce and retail marketers will go “bigger” (i.e., mail more) in November with a Black Friday direct mail campaign…