Two neighbors receive the same home delivery box on the same day. One is a week away from canceling. The other just added a second subscription. Yet the mail piece that reaches them is identical: the same headline, the same offer,…
Rising costs, privacy shifts, and declining signal quality are challenging the promise of digital-first acquisition in financial services. In his latest Forbes Agency Council article, Franklin Madison Direct’s GVP, Erik Koenig, explores why offline data is becoming a critical advantage in driving…
Direct mail serves as one of the most reliable acquisition and retention engines for banking brands. According to the American Bankers Association, bank marketers recognize that they are increasingly responsible for driving revenue growth across various business lines. However, many direct mail…
Insurance marketers are seeing something big: direct mail is outperforming every other channel, from email to paid search to connected TV. New research commissioned by Franklin Madison Direct, based on insights from 90 marketers in the financial, insurance, and investment…
As Black Friday 2025 draws near, marketers are working hard to prepare for the vigor of the holiday shopping season. Many direct-to-consumer, e-commerce and retail marketers will go “bigger” (i.e., mail more) in November with a Black Friday direct mail…
As a marketer, you’ve likely heard that you should send a piece of direct mail to the same audience three times, with 21 days in between each drop for the highest response rates. Contrary to this popular rule of thumb,…
Flawlessly executing your first direct mail campaign in-house is possible, but not common. As one of the most powerful direct response strategies, launching into the mail channel involves a significant investment. The last thing you want to do is make…
Direct mail is still recognized as a valuable channel for marketers in 2024. Although the accuracy of your list will help you reach the right audience, the design of your mail piece also plays a significant role in campaign performance.…
When you think of retail marketing strategies for 2024, direct mail might not be the first thing that springs to mind. Yet, the simple act of sending a well-crafted mailer to your target audience can be a game-changer for driving…
Navigating the programmatic advertising space can be challenging, but with the help of digital media experts who specialize in ad fraud prevention, brand safety, privacy compliance, and data management, you can achieve more than you may have thought possible. Our…
