Your direct mail CTA plays a key role in determining if your audience will convert, or abort. In other words, it’s a critical campaign element. Our newest Who’s Mailing What! article shares CTA best practices and performing examples to help…
The following was originally published by Franklin Madison Direct on The Association of National Advertisers (ANA). Here’s a sneak peek at why using multiple data sources helps you improve the targeting and effectiveness of your direct mail campaigns. ______________ More…
The recession rumor whispers are getting louder. As brands navigate challenging economic times and tighten up their spending in preparation for a drop in consumer purchases, marketing budgets are often the first to be scrutinized. Rather than invest in top-of-funnel…
Although trends point to a majority of advertising budgets being allocated towards digital channels, direct mail investments continue to rise and even surpass popular social and streaming channels. The possible motive behind the continued investment in direct mail campaigns (other…
Direct mail retargeting is a cost-effective and impactful way to reach your past, current, and prospective customer base. New consumer research shows mail is more influential on purchasing decisions than most digital marketing channels. Therefore, you can bet that adding retargeted direct…
Have you ever binge watched the Home Shopping Network (HSN)? If so, did you experience the excitement and energy that is generated when the host points out the segment clock is nearing the end, the limited quantity is continuing to…
Brands new to direct mail may experience sticker shock when they start collecting proposals to determine if a targeted mail program is right for their customer acquisition strategy. As they compare direct mail costs and options, some may even fall…
Did you know utilizing customer testimonials in your direct mail piece establishes consumer trust and increases conversion rates? Check out the opening of our most recent Who’s Mailing What! article on design best practices that will maximize the effectiveness of…
Direct mail and subscription brands go together like peanut butter and jelly. At its core, a subscription box is a method of direct response marketing — the action of sending your customer a personalized, relevant, and physical item to generate…
Millennials are currently the largest living generation. Generation Z is right on their heels. Together, these two groups make up over 42% of the US population and represent a buying power of roughly $740 billion (and climbing!). While it’s true…
