Franklin Madison Direct: How We’re Different (and Still the Same)

Curious about the new name behind your trusted direct marketing partner? The Franklin Madison Direct agency is the reimagined identity of SeQuel Response—now operating as the direct response marketing arm of Franklin Madison. This evolution strengthens our ability to deliver strategic, ROI-driven campaigns while maintaining the same expert team, proven process, and innovative tools that set us apart. In this Q&A, we answer your top questions about what’s changed, what hasn’t, and how partnering with Franklin Madison Direct can help your brand scale smarter.

How is Franklin Madison Direct related to Franklin Madison?

Franklin Madison Direct is the direct response marketing arm of Franklin Madison. We bring the same legacy of performance and trust—applied to brands across industries through integrated, results-focused campaigns.

What makes Franklin Madison Direct unique?

Our team specializes in omnichannel marketing that blends direct mail, digital, data targeting, and performance testing. We’re powered by the same people and processes that made SeQuel Response a leader in the space.

Why did you rebrand from SeQuel Response to Franklin Madison Direct?

The name changed to reflect our alignment with Franklin Madison, giving clients more strength through shared resources—while keeping our expert team, proprietary tools, and proven process the same.

How does working with Franklin Madison Direct benefit my brand?

You get the precision and power of a specialized direct marketing agency backed by the scale and credibility of a long-established parent brand. Our campaigns are strategic, scalable, and ROI-driven.

Do I need to be in the financial industry to work with you?

Not at all. While Franklin Madison partners with financial institutions to deliver insurance marketing programs, we serve DTC brands in healthcare,

retail, home services, insurance, and more. If measurable marketing matters to you, we’re the partner to help you scale.

Visit this page to learn more about our full-service approach, client success stories, and more.