Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
FEATURED ARTICLE
SeQuel Response Rebrands as Franklin Madison Direct
SeQuel Response, a leader in direct mail and targeted customer acquisition strategies for over 16 years, is excited to announce its rebrand to Franklin Madison Direct.
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Direct response is always evolving. Are you keeping up? From data-driven insights to creative best practices, we bring you the latest trends and tactics shaping the industry. Whether you're optimizing direct mail or fine-tuning multichannel digital campaigns, our blog has the expert advice you need to make every dollar count. Filter by category or tag below to refine your search based on your campaign objectives or interests.
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When Mail Goes Right: Direct Marketing Design for Strong Performance
The influence of direct marketing design on the overall customer experience and campaign performance is gaining prominence, and our latest research reveals that 35% of marketers consider the flexibility of direct mail’s creative and format as one of its significant…
Understanding Incrementality in Marketing: Q&A with Franklin Madison Direct’s Senior Marketing Strategist, Ryan Wilder
Measuring incrementality in marketing campaigns provides a critical view into the direct impact and true value of your channels and strategies on audience behavior. In today’s Q&A, Franklin Madison Direct’s Senior Marketing Strategist, Ryan Wilder, answers top marketer questions about…
Your Guide to a Sustainable, Evergreen Mail Program
Sustainable direct mail has become a buzzword as brands find ways to make their campaigns more environmentally friendly. Yet, sustainability means more than just using eco-friendly materials and minimizing waste. It also involves creating long-lasting, evergreen mail programs that can…
Third-Party Cookie Alternative for Direct Marketers: Q&A with Franklin Madison Direct’s Digital Media Manager, Jake Bawolek
In today’s Q&A guide, we address the impending removal of Google’s third-party cookies. Jake Bawolek, Franklin Madison Direct’s Digital Media Manager, will provide valuable insights and share a third-party cookie alternative to help you successfully adapt your prospecting strategies. Cliff…
Catalogs vs. Direct Mail: Tips to Maximize Your Mail Performance
Today’s marketing showdown pins two popular forms of print marketing against one another: catalogs vs. direct mail. Some brands swear by catalog advertising, while others prioritize a stand-alone direct mail piece. In this article, we will compare these two types…
Influencer Marketing and Direct Mail: Q&A with Franklin Madison Direct’s Creative Director, Tari Johnson
Often dismissed as a fad in the past, influencer marketing is now gaining widespread recognition for its effectiveness. In fact, it’s on track to reach a $24 billion valuation by the end of this year. Brands are taking note of…
Direct Mail Performance and KPIs: Six Things You Should Know
When asked about the top advantages of direct mail, 31% of marketers reported that it’s easy to track attribution and performance. Yet, despite this perceived advantage, many marketers still grapple with questions and confusion surrounding direct mail performance tracking. This…
How to Plan Your Direct Mail Budget
“Money, money, money—must be funny, in the marketer’s world.” Like a captivating ABBA song, direct mail is beloved for its high response rates, impressive return on investment, and most importantly, its budget flexibility. However, one question lingers for those who…
As seen on Who’s Mailing What! 2024 Direct Mail Design Trends
Direct mail is still recognized as a valuable channel for marketers in 2024. Although the accuracy of your list will help you reach the right audience, the design of your mail piece also plays a significant role in campaign performance.…
Four Reasons Why an Integrated Direct Response Campaign Can Fail
Perhaps you invested considerable time, effort, and resources into creating an integrated direct response campaign. As the campaign launches, you notice it’s not delivering the results you expected. Your multichannel marketing strategy is collapsing before your eyes like a poorly…
Why You’ll Love Working with Franklin Madison Direct for Seamless Direct Marketing
Love is in the air, and so is the demand for seamless direct marketing campaigns. Choosing the right direct marketing agency is essential, and it’s about much more than just pretty packaging. It’s about finding a partner who shares your…
What do the Best Direct Response Agencies Look Like?
Are you struggling to execute a direct response marketing program that yields results? If so, you’re not alone. Industry research shows 45% of mail campaigns are produced by in-house teams, which can be a heavy lift for brands looking to…