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SeQuel Response Rebrands as Franklin Madison Direct

SeQuel Response, a leader in direct mail and targeted customer acquisition strategies for over 16 years, is excited to announce its rebrand to Franklin Madison Direct.

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Direct response is always evolving. Are you keeping up? From data-driven insights to creative best practices, we bring you the latest trends and tactics shaping the industry. Whether you're optimizing direct mail or fine-tuning multichannel digital campaigns, our blog has the expert advice you need to make every dollar count. Filter by category or tag below to refine your search based on your campaign objectives or interests.

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Leveraging Direct Mail Data to Target Digital Audiences

With recent shifts in Google advertising technology, such as implementing anti-tracking measures and cookie restrictions on Chrome and Android devices, digital marketers have grappled with ‘signal loss’ and marketing headaches. Yet, new strategies are emerging, like using second-party purchase data to create offline lookalike models.…

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Statistical Significance in Marketing: Q&A with Franklin Madison Direct’s Senior Marketing Strategist, Preston Carroll

Measuring statistical significance in marketing is essential for making data-driven decisions. It allows marketers to assess the effectiveness of marketing campaigns, understand the impact of various strategies, and identify patterns or relationships in performance data. We sat down with Franklin…

Read MoreStatistical Significance in Marketing: Q&A with Franklin Madison Direct’s Senior Marketing Strategist, Preston Carroll
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Understanding Incrementality in Marketing: Q&A with Franklin Madison Direct’s Senior Marketing Strategist, Ryan Wilder

Measuring incrementality in marketing campaigns provides a critical view into the direct impact and true value of your channels and strategies on audience behavior. In today’s Q&A, Franklin Madison Direct’s Senior Marketing Strategist, Ryan Wilder, answers top marketer questions about…

Read MoreUnderstanding Incrementality in Marketing: Q&A with Franklin Madison Direct’s Senior Marketing Strategist, Ryan Wilder

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