Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
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Direct Mail Volume & Trends Report: Q4 2024
Early industry data from Competiscan shows direct marketers mailed more than 6.5 billion pieces in Q4 2024 – a slight decrease of 6.9% from Q3 2024. This brings 2024’s marketing mail volume to nearly 35 billion pieces, up 19% from 2023.
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Direct response is always evolving. Are you keeping up? From data-driven insights to creative best practices, we bring you the latest trends and tactics shaping the industry. Whether you're optimizing direct mail or fine-tuning multichannel digital campaigns, our blog has the expert advice you need to make every dollar count. Filter by category or tag below to refine your search based on your campaign objectives or interests.
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Influencer Marketing and Direct Mail: Q&A with Franklin Madison Direct’s Creative Director, Tari Johnson
Often dismissed as a fad in the past, influencer marketing is now gaining widespread recognition for its effectiveness. In fact, it’s on track to reach a $24 billion valuation by the end of this year. Brands are taking note of…
Direct Mail Performance and KPIs: Six Things You Should Know
When asked about the top advantages of direct mail, 31% of marketers reported that it’s easy to track attribution and performance. Yet, despite this perceived advantage, many marketers still grapple with questions and confusion surrounding direct mail performance tracking. This…
How to Plan Your Direct Mail Budget
“Money, money, money—must be funny, in the marketer’s world.” Like a captivating ABBA song, direct mail is beloved for its high response rates, impressive return on investment, and most importantly, its budget flexibility. However, one question lingers for those who…
As seen on Who’s Mailing What! 2024 Direct Mail Design Trends
Direct mail is still recognized as a valuable channel for marketers in 2024. Although the accuracy of your list will help you reach the right audience, the design of your mail piece also plays a significant role in campaign performance.…
Four Reasons Why an Integrated Direct Response Campaign Can Fail
Perhaps you invested considerable time, effort, and resources into creating an integrated direct response campaign. As the campaign launches, you notice it’s not delivering the results you expected. Your multichannel marketing strategy is collapsing before your eyes like a poorly…
Why You’ll Love Working with Franklin Madison Direct for Seamless Direct Marketing
Love is in the air, and so is the demand for seamless direct marketing campaigns. Choosing the right direct marketing agency is essential, and it’s about much more than just pretty packaging. It’s about finding a partner who shares your…
What do the Best Direct Response Agencies Look Like?
Are you struggling to execute a direct response marketing program that yields results? If so, you’re not alone. Industry research shows 45% of mail campaigns are produced by in-house teams, which can be a heavy lift for brands looking to…
What is Relationship Marketing?
Have you ever noticed that you tend to favor a particular brand over others when making a specific purchase? What is it about that brand that makes you feel safe and comfortable to keep returning? Is it because they make…
Optimizing Your Direct Response LTV:CAC Ratio
One of the key metrics used to measure marketing efficiency in direct response marketing campaigns is the LTV:CAC ratio. Many marketers agree that the ideal ratio between Customer Lifetime Value (LTV) and Customer Acquisition Cost (CAC) is 3:1. This means…
Scale Up: Your Guide to a Scalable Marketing Strategy
In the fast-paced world of marketing, increasing your customer base is always a primary goal. However, what’s equally important is maintaining or improving your Return on Investment (ROI) during this growth process. This delicate balance is where marketing scalability comes…
Pushing Beyond Traditional Direct Mail in 2024
Just like the coffee or tea you enjoy each morning, strategies for direct mail in 2024 are brewing. In a landscape that has proven to be as unpredictable as the latest trendy beverages, the past year has presented direct marketers…
Multichannel Marketing Magic: Q&A with Wiland
Whether you’re a seasoned marketing pro looking to refine your multichannel approach or a curious novice eager to explore online and offline synergies, this Q&A on multichannel marketing is for you. In this article, Wiland experts Shaun Fogarty, VP, Digital…