FEATURED ARTICLE
SeQuel Response Rebrands as Franklin Madison Direct
SeQuel Response, a leader in direct mail and targeted customer acquisition strategies for over 16 years, is excited to announce its rebrand to Franklin Madison Direct.
Your Go-To Resource
Direct response is always evolving. Are you keeping up? From data-driven insights to creative best practices, we bring you the latest trends and tactics shaping the industry. Whether you're optimizing direct mail or fine-tuning multichannel digital campaigns, our blog has the expert advice you need to make every dollar count. Filter by category or tag below to refine your search based on your campaign objectives or interests.
As seen on Mailing Systems Technology: Operational Shifts and Strategic Wins for Mailing Professionals in 2025
Direct mail has upgraded. Mailing professionals in 2025 now use live data, engineered personalization, and seamless digital handoffs to turn print into measurable demand. In our latest Mailing Systems Technology feature, Franklin Madison Direct’s Director of Production, Paula Phipps, pulls back the…
Why Leading Brands Still Bet on the Direct Mail Letter Format
For over a century, direct mail letters have anchored some of the most successful communication strategies. They’ve announced new products, confirmed trust between institutions and clients, and carried some of the most important messages ever sent. The format has evolved,…
No Address, No Problem! How Retargeting with Direct Mail Helps You Reach Anonymous Audiences
You’re tracking hundreds of anonymous website visitors monthly, yet your digital retargeting campaigns are falling short. Or maybe you’re looking to boost your lead nurturing program and improve that CRM sales funnel, but you only have half-completed customer profiles or…
Direct Mail Best Practices for Insurance Brands
Insurance marketers are seeing something big: direct mail is outperforming every other channel, from email to paid search to connected TV. New research commissioned by Franklin Madison Direct, based on insights from 90 marketers in the financial, insurance, and investment…
Direct Mail Webinar Recap: The Mailbox Strikes Back
“Direct mail is dead.” You’ve likely heard that phrase before, but our recent direct mail webinar hosted by Chief Marketer proved this couldn’t be further from the truth. “The Mailbox Strikes Back” session showed how direct mail is not only…
4 Financial Services Marketing Challenges & How Direct Mail Can Help
Direct marketing within the financial industry comes with a unique set of challenges. From navigating strict regulations to building trust in a highly competitive marketing landscape, many financial services firms struggle to find effective ways to reach and engage their…
Customer Acquisition in Financial Services: Insights and Case Studies
Direct mail usage in the financial services industry is not just surviving, but thriving. According to the 2025 Direct Mail Guide: Financial & Insurance Marketers Edition, 72% of financial services marketers report that direct mail performance has improved over the…
Why You Should Send Black Friday Direct Mail
As Black Friday 2025 draws near, marketers are working hard to prepare for the vigor of the holiday shopping season. Many direct-to-consumer, e-commerce and retail marketers will go “bigger” (i.e., mail more) in November with a Black Friday direct mail…
How to Optimize Your Direct Mail Frequency
As a marketer, you’ve likely heard that you should send a piece of direct mail to the same audience three times, with 21 days in between each drop for the highest response rates. Contrary to this popular rule of thumb,…
Can AI Replace Direct Mail Strategy? Not Yet
When we imagined the future, we pictured robot butlers, flying cars, and vacations on Mars. We didn’t expect artificial intelligence to write headlines, build prospect models, and automate customer journeys. Despite these advances, there is one area where AI continues…
Does Direct Mail Still Work? 40 Direct Mail Statistics to Convince You it Does
“Direct mail is old-school, not used anymore, doesn’t work, too expensive…” we have heard it all. But here’s a little secret: all those beliefs are just myths. Here are 40 of our favorite direct mail statistics that will convince you…
6 Common and Costly Direct Mail Mistakes
Flawlessly executing your first direct mail campaign in-house is possible, but not common. As one of the most powerful direct response strategies, launching into the mail channel involves a significant investment. The last thing you want to do is make…