FEATURED ARTICLE
SeQuel Response Rebrands as Franklin Madison Direct
SeQuel Response, a leader in direct mail and targeted customer acquisition strategies for over 16 years, is excited to announce its rebrand to Franklin Madison Direct.
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Ensure Your Direct Marketing Data Security
Move over oil, personal data has secured its position as the world’s most valuable resource. Direct response marketers could not agree more, as the industry relies on sophisticated consumer data to build successful customer and prospect models. Yet 73% of…
Why use direct mail marketing?
As consumers adopted e-commerce and the digital world flourished, you may have questioned why use direct mail marketing? We get it. Digital marketing has been a successful strategy for many of today’s leading DTC brands. But the reality is that…
Eight Signs Your Direct Mail Attribution Model is Stifling Your Growth
In today’s mixed media marketplace, a melody of offline and online advertising tactics deserve credit for nudging along each individual sale. But even though most every aspect of these tools is precisely measurable (and often in real time), painstakingly attributing…
Leading bank gets big lift from multichannel digital campaign
About the Client East West Bancorp is a premier bank focused exclusively on the United States and Greater China markets with more than 130 locations worldwide. The company’s wholly owned subsidiary, East West Bank, is one of the largest independent…