Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
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Eight Signs Your Direct Mail Attribution Model is Stifling Your Growth
In today’s mixed media marketplace, a melody of offline and online advertising tactics deserve credit for nudging along each individual sale. But even though most every aspect of these tools is precisely measurable (and often in real time), painstakingly attributing…
Leading bank gets big lift from multichannel digital campaign
About the Client East West Bancorp is a premier bank focused exclusively on the United States and Greater China markets with more than 130 locations worldwide. The company’s wholly owned subsidiary, East West Bank, is one of the largest independent…