Today’s dynamic marketing landscape is brimming with channels and possibilities, which means choosing the optimal direct response strategy for your brand can be daunting — especially when it comes to leveraging direct mail or digital marketing. But it shouldn’t be…
Direct mail has proven time and time again to be a game-changer for home services companies seeking to acquire new customers. With its ability to target specific audiences and deliver customized messages, it’s easy to see why so many home…
Your direct mail CTA plays a key role in determining if your audience will convert, or abort. In other words, it’s a critical campaign element. Our newest Who’s Mailing What! article shares CTA best practices and performing examples to help…
As a direct marketer, you understand it’s necessary to make an agency change when your mail performance goes stagnant, or your partner has become complacent. You also know that a smooth transition means reduced interruptions to your business operations, continuity…
Over half of consumers have stopped purchasing from a company due to bad experiences. How does this statistic relate to your own consumer behavior? Have you ever abandoned a brand due to poor service, product, or advertisements? How would receiving…
The United States has made significant strides in preserving its forests, with a net increase of 18,000,000 acres of forest area between 1990 and 2020. Despite this impressive achievement, many people remain unaware of the progress that’s been made. The…
The following was originally published by Franklin Madison Direct on The Association of National Advertisers (ANA). Here’s a sneak peek at why using multiple data sources helps you improve the targeting and effectiveness of your direct mail campaigns. ______________ More…
The recession rumor whispers are getting louder. As brands navigate challenging economic times and tighten up their spending in preparation for a drop in consumer purchases, marketing budgets are often the first to be scrutinized. Rather than invest in top-of-funnel…
Although trends point to a majority of advertising budgets being allocated towards digital channels, direct mail investments continue to rise and even surpass popular social and streaming channels. The possible motive behind the continued investment in direct mail campaigns (other…
For direct marketers across the globe, designing creative direct mail that drives conversion is a top priority. More than 80% of Celtra research respondents reported that they are more likely to trust a brand with well-designed advertisements. So, if direct…
