Measuring incrementality in marketing campaigns provides a critical view into the direct impact and true value of your channels and strategies on audience behavior. In today’s Q&A, Franklin Madison Direct’s Senior Marketing Strategist, Ryan Wilder, answers top marketer questions about…
In today’s Q&A guide, we address the impending removal of Google’s third-party cookies. Jake Bawolek, Franklin Madison Direct’s Digital Media Manager, will provide valuable insights and share a third-party cookie alternative to help you successfully adapt your prospecting strategies. Cliff…
Love is in the air, and so is the demand for seamless direct marketing campaigns. Choosing the right direct marketing agency is essential, and it’s about much more than just pretty packaging. It’s about finding a partner who shares your…
Are you struggling to execute a direct response marketing program that yields results? If so, you’re not alone. Industry research shows 45% of mail campaigns are produced by in-house teams, which can be a heavy lift for brands looking to…
One of the key metrics used to measure marketing efficiency in direct response marketing campaigns is the LTV:CAC ratio. Many marketers agree that the ideal ratio between Customer Lifetime Value (LTV) and Customer Acquisition Cost (CAC) is 3:1. This means…
In the fast-paced world of marketing, increasing your customer base is always a primary goal. However, what’s equally important is maintaining or improving your Return on Investment (ROI) during this growth process. This delicate balance is where marketing scalability comes…
Navigating the programmatic advertising space can be challenging, but with the help of digital media experts who specialize in ad fraud prevention, brand safety, privacy compliance, and data management, you can achieve more than you may have thought possible. Our…
Today’s dynamic marketing landscape is brimming with channels and possibilities, which means choosing the optimal direct response strategy for your brand can be daunting — especially when it comes to leveraging direct mail or digital marketing. But it shouldn’t be…
The recession rumor whispers are getting louder. As brands navigate challenging economic times and tighten up their spending in preparation for a drop in consumer purchases, marketing budgets are often the first to be scrutinized. Rather than invest in top-of-funnel…
As more digitally native brands make their way up funnel and flock to direct mail, many are vying to bring a pay-for-performance pricing model along with them. But as is the case with A/B testing, sometimes a common or even…
