Google Tag Manager (GTM) is one the most powerful assets in a digital marketer’s toolbox. The agility and convenience of GTM connects marketers to more sophisticated measurement and traffic segmentation with marketing tags, which leads to better audiences and better…
Maintaining a growth mindset at a time of recession may feel callous or insensitive, but proactively responding to shifting consumer demands is necessary for brand stability. Recent CMO Survey research shows that both marketer optimism and advertising budgets are rising.…
Chief Marketing Officers report digital advertising channels accounted for nearly 80% of their 2020 budgets, and 78% plan to spend even more this year. Do not let all that valuable and performing digital content go to waste in an online-only…
When we partnered with research firm ISG to survey B2B and B2C marketing strategy leaders to better understand their direct marketing objectives, strategies, and budgeting decisions, the results were clear: marketers are no longer relying on a single channel to fill pipelines,…
Direct response marketing is a vital component in omnichannel strategies due to its ability to drive immediate conversions for lead generation, prospecting and sales, and customer loyalty marketing efforts. Here is a closer look at how you can use direct…
You’re tracking hundreds of anonymous website visitors each month, yet your digital retargeting strategies are falling short. Or maybe you’re looking to boost your lead nurturing program and improve that CRM sales funnel, but you only have half completed customer…
Brand recall, trust, and retention is higher when your message is visible and cohesive across multiple channels. So naturally, when you find your digital channels approaching their customer acquisition ceiling, you know it is time to diversify your direct marketing…
Since multichannel, omnichannel and optichannel are referenced so often within marketing strategy discussions, it is understandable they may be mistakenly perceived as interchangeable. Other than an attempt to reach customers across multiple platforms, all three strategies follow an inherently different…
Now more than ever, the topic of attribution is front and center as marketing teams work to justify and allocate their precious advertising dollars among the plethora of traditional and emerging channels in today’s marketplace. In a recent virtual event,…
Upon the announcement of a global pandemic, direct marketers ran to the drawing board to develop crisis marketing strategies to cushion their brand from the impact of shifting COVID-19 consumer behavior. But to truly rise to the challenge of driving…
