An integrated direct marketing strategy is growing in popularity as advertisers search for the secret to a profitable and scalable omnichannel strategy. This article shares how today’s marketers can use highly-predictive offline data to boost digital marketing performance and propel…
Move over oil, personal data has secured its position as the world’s most valuable resource. Direct response marketers could not agree more, as the industry relies on sophisticated consumer data to build successful customer and prospect models. Yet 73% of…
Most brands assume that their pay-per-click (PPC) agency or internal team has configured their account—and continually monitors performance—in ways that will truly optimize ROI. But all too often, there are hidden inefficiencies in their PPC account structure that are going…
