Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
Category Direct Mail Blog
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Everything You Need to Know About Offline Direct Mail Data
When you commit valuable advertising dollars towards a direct marketing campaign, it’s crucial that you’re confident in the accuracy of the data that fuels it. In today’s digital world, many direct marketing campaigns are charged by online programmatic data, making…
5 Things You Need to Know About Marketing Attribution
Now more than ever, the topic of attribution is front and center as marketing teams work to justify and allocate their precious advertising dollars among the plethora of traditional and emerging channels in today’s marketplace. In a recent virtual event,…
Why is Direct Mail Effective? Brain Science.
Do you ever find yourself wondering, “why is direct mail effective?” Direct mail success lies deeper than a targeted list, pretty piece of creative and an especially convincing offer. Direct mail campaign effectiveness is actually rooted in cognitive science. Neuroscience…
How to Personalize Direct Mail for Response
In today’s competitive marketplace and unclear economy, grabbing a consumer’s attention and then convincing them to open their wallets takes a meaningful touch. Understanding how to personalize direct mail can be the edge your brand needs to influence action. In…
Ensure Your Direct Mail Delivers With These Priceless Tools
You have diligently planned and strategized for your direct mail campaign. You’ve created a compelling offer, built a strong creative, and developed custom models. Synchronizing your digital campaigns and monitoring in-home distribution many be your final steps, but their roles…
Tips to Create Direct Mail Every Generation Will Love to Read
In 2020, the U.S. consumer group will incorporate multiple age groups, from Baby Boomers to Generation Z. With a better understanding of the generational behaviors and attitudes that make your customers unique, marketers can deliver direct mail packages that continue…
COVID-19 Consumer Snapshot
Upon the announcement of a global pandemic, direct marketers ran to the drawing board to develop crisis marketing strategies to cushion their brand from the impact of shifting COVID-19 consumer behavior. But to truly rise to the challenge of driving…
Beginners Guide to Direct Mail
Of course, you’re considering direct mail! Not only is it delivered by the most trusted brand among U.S. consumers, but Epsilon reports 3 out of 4 people prefer it to other forms of advertising. It’s also a justified personal, memorable…
How a Modern Direct Mail Testing Strategy Can Save Your ROI
David Ogilvy, the Father of Advertising, once said, “Never stop testing, and your advertising will never stop improving.” Your current direct mail campaign may be profitable, but how do you know a different format, offer, or list wouldn’t perform even better?…
Ensure Your Direct Marketing Data Security
Move over oil, personal data has secured its position as the world’s most valuable resource. Direct response marketers could not agree more, as the industry relies on sophisticated consumer data to build successful customer and prospect models. Yet 73% of…