Category Industry Articles

Direct mail retargeting is a cost-effective and impactful way to reach your past, current, and prospective customer base. New consumer research shows mail is more influential on purchasing decisions than most digital marketing channels. Therefore, you can bet that adding retargeted direct…

Have you ever binge watched the Home Shopping Network (HSN)? If so, did you experience the excitement and energy that is generated when the host points out the segment clock is nearing the end, the limited quantity is continuing to…

Brands new to direct mail may experience sticker shock when they start collecting proposals to determine if a targeted mail program is right for their customer acquisition strategy. As they compare direct mail costs and options, some may even fall…

Did you know utilizing customer testimonials in your direct mail piece establishes consumer trust and increases conversion rates? Check out the opening of our most recent Who’s Mailing What! article on design best practices that will maximize the effectiveness of…

Direct mail and subscription brands go together like peanut butter and jelly. At its core, a subscription box is a method of direct response marketing — the action of sending your customer a personalized, relevant, and physical item to generate…

Millennials are currently the largest living generation. Generation Z is right on their heels. Together, these two groups make up over 42% of the US population and represent a buying power of roughly $740 billion (and climbing!). While it’s true…

As the digital landscape continues to contribute to the headaches of DTC marketers, direct mail for e-commerce brands is growing in popularity. Shopify’s newest report outlines the Future of Ecommerce, detailing the opportunities and obstacles observed by e-commerce DTC brands…

Flawlessly executing your first direct mail campaign in-house is possible, but not common. As one of the most powerful direct response strategies, launching into the mail channel involves a significant investment. The last thing you want to do is make…

There are three critical elements in all direct response campaigns: data, creative and offer. In direct mail specifically, the key to building a profitable and optimized program is testing each of these elements against new variables on a regular cadence.…