Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
Category Integrated Direct Response
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Optimizing Your Direct Response LTV:CAC Ratio
One of the key metrics used to measure marketing efficiency in direct response marketing campaigns is the LTV:CAC ratio. Many marketers agree that the ideal ratio between Customer Lifetime Value (LTV) and Customer Acquisition Cost (CAC) is 3:1. This means…
Scale Up: Your Guide to a Scalable Marketing Strategy
In the fast-paced world of marketing, increasing your customer base is always a primary goal. However, what’s equally important is maintaining or improving your Return on Investment (ROI) during this growth process. This delicate balance is where marketing scalability comes…
Multichannel Marketing Magic: Q&A with Wiland
Whether you’re a seasoned marketing pro looking to refine your multichannel approach or a curious novice eager to explore online and offline synergies, this Q&A on multichannel marketing is for you. In this article, Wiland experts Shaun Fogarty, VP, Digital…
Direct Mail or Digital Marketing: Finding the Perfect Balance in Modern Marketing
Today’s dynamic marketing landscape is brimming with channels and possibilities, which means choosing the optimal direct response strategy for your brand can be daunting — especially when it comes to leveraging direct mail or digital marketing. But it shouldn’t be…
Direct Marketing Strategy During a Recession
The recession rumor whispers are getting louder. As brands navigate challenging economic times and tighten up their spending in preparation for a drop in consumer purchases, marketing budgets are often the first to be scrutinized. Rather than invest in top-of-funnel…
Can a Pay-for-Performance Model Really Work in Direct Mail?
As more digitally native brands make their way up funnel and flock to direct mail, many are vying to bring a pay-for-performance pricing model along with them. But as is the case with A/B testing, sometimes a common or even…
The Future is Growth: How a Pandemic Transformed Marketing for the Better
Maintaining a growth mindset at a time of recession may feel callous or insensitive, but proactively responding to shifting consumer demands is necessary for brand stability. Recent CMO Survey research shows that both marketer optimism and advertising budgets are rising.…
Five Tips to Repurpose Digital Content in Direct Mail Campaigns
Chief Marketing Officers report digital advertising channels accounted for nearly 80% of their 2020 budgets, and 78% plan to spend even more this year. Do not let all that valuable and performing digital content go to waste in an online-only…
Your Top 5 Marketing Objectives – Solved!
When we partnered with research firm ISG to survey B2B and B2C marketing strategy leaders to better understand their direct marketing objectives, strategies, and budgeting decisions, the results were clear: marketers are no longer relying on a single channel to fill pipelines,…
Growing Your Brand Through Direct Response Marketing
Direct response marketing is a vital component in omnichannel strategies due to its ability to drive immediate conversions for lead generation, prospecting and sales, and customer loyalty marketing efforts. Here is a closer look at how you can use direct…