Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
Category Integrated Direct Response
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No Address, No Problem! How to Use Direct Mail to Reach Your Anonymous Audiences
You’re tracking hundreds of anonymous website visitors each month, yet your digital retargeting strategies are falling short. Or maybe you’re looking to boost your lead nurturing program and improve that CRM sales funnel, but you only have half completed customer…
The Fork in the Road: What’s Next for My Direct Marketing Strategy
Brand recall, trust, and retention is higher when your message is visible and cohesive across multiple channels. So naturally, when you find your digital channels approaching their customer acquisition ceiling, you know it is time to diversify your direct marketing…
Direct Mail’s Piece in the Multichannel, Omnichannel, Optichannel Puzzle
Since multichannel, omnichannel and optichannel are referenced so often within marketing strategy discussions, it is understandable they may be mistakenly perceived as interchangeable. Other than an attempt to reach customers across multiple platforms, all three strategies follow an inherently different…
Webinar Recap: Print Marketing for Maximum Optichannel Performance
Innovation in direct mail creative packages and digital enrichments have positioned the channel for future success in our digital age. During the 2020 BRAND United University event, Franklin Madison Direct’s discussed how DTC brands are incorporating digital tactics into their…
5 Things You Need to Know About Marketing Attribution
Now more than ever, the topic of attribution is front and center as marketing teams work to justify and allocate their precious advertising dollars among the plethora of traditional and emerging channels in today’s marketplace. In a recent virtual event,…
Is Your CTV Strategy Ready for Direct Response Primetime?
When social distancing recommendations and stay-at-home orders took effect in 2020, direct response marketers were challenged to adjust budgets and pivot strategies to reach their homebound consumers. We have all heard about the promise of having a CTV strategy for…
COVID-19 Consumer Snapshot
Upon the announcement of a global pandemic, direct marketers ran to the drawing board to develop crisis marketing strategies to cushion their brand from the impact of shifting COVID-19 consumer behavior. But to truly rise to the challenge of driving…
Integrated Direct Marketing Strategy: Offline Data Boosts Digital Marketing Performance
An integrated direct marketing strategy is growing in popularity as advertisers search for the secret to a profitable and scalable omnichannel strategy. This article shares how today’s marketers can use highly-predictive offline data to boost digital marketing performance and propel…
Ensure Your Direct Marketing Data Security
Move over oil, personal data has secured its position as the world’s most valuable resource. Direct response marketers could not agree more, as the industry relies on sophisticated consumer data to build successful customer and prospect models. Yet 73% of…