Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
FEATURED SUCCESS STORY
Modeling drives 50% AOV lift for home warranty brand
An established brand in the home warranty space had already experienced success with direct mail and wanted to elevate its mature program to new levels of growth. To continue to scale those wins, Franklin Madison Direct concentrated on routine data and format testing. A review of data suppression strategies identified 15% more records from the brand’s strongest prospect sources.
Success Stories
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Surround amplifies success for top-tier brands
Nearly three dozen Franklin Madison Direct clients sought to improve the effectiveness of their mail campaigns without significantly raising budgets, aiming for higher response rates and conversions. Surround™ was presented to each brand as a tactic to deliver relevant and timely digital interactions to their mail recipients during the mail drop phase.
Meal delivery brand doubles sales with FM Direct’s prospect modeling
A meal delivery brand partnered with FM Direct to optimize its direct mail program while staying net neutral in its budget. FM Direct developed custom prospect models using transactional data and tested them against existing selects to identify the best-performing audiences. More efficient format designs reduced costs without sacrificing performance.