Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
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COVID-19 Consumer Snapshot
Upon the announcement of a global pandemic, direct marketers ran to the drawing board to develop crisis marketing strategies to cushion their brand from the impact of shifting COVID-19 consumer behavior. But to truly rise to the challenge of driving…
Integrated Direct Marketing Strategy: Offline Data Boosts Digital Marketing Performance
An integrated direct marketing strategy is growing in popularity as advertisers search for the secret to a profitable and scalable omnichannel strategy. This article shares how today’s marketers can use highly-predictive offline data to boost digital marketing performance and propel…
Beginners Guide to Direct Mail
Of course, you’re considering direct mail! Not only is it delivered by the most trusted brand among U.S. consumers, but Epsilon reports 3 out of 4 people prefer it to other forms of advertising. It’s also a justified personal, memorable…
How a Modern Direct Mail Testing Strategy Can Save Your ROI
David Ogilvy, the Father of Advertising, once said, “Never stop testing, and your advertising will never stop improving.” Your current direct mail campaign may be profitable, but how do you know a different format, offer, or list wouldn’t perform even better?…
Ensure Your Direct Marketing Data Security
Move over oil, personal data has secured its position as the world’s most valuable resource. Direct response marketers could not agree more, as the industry relies on sophisticated consumer data to build successful customer and prospect models. Yet 73% of…
Why use direct mail marketing?
As consumers adopted e-commerce and the digital world flourished, you may have questioned why use direct mail marketing? We get it. Digital marketing has been a successful strategy for many of today’s leading DTC brands. But the reality is that…
Eight Signs Your Direct Mail Attribution Model is Stifling Your Growth
In today’s mixed media marketplace, a melody of offline and online advertising tactics deserve credit for nudging along each individual sale. But even though most every aspect of these tools is precisely measurable (and often in real time), painstakingly attributing…
6 hidden problems that could be plaguing your paid search performance
Most brands assume that their pay-per-click (PPC) agency or internal team has configured their account—and continually monitors performance—in ways that will truly optimize ROI. But all too often, there are hidden inefficiencies in their PPC account structure that are going…
Leading bank gets big lift from multichannel digital campaign
About the Client East West Bancorp is a premier bank focused exclusively on the United States and Greater China markets with more than 130 locations worldwide. The company’s wholly owned subsidiary, East West Bank, is one of the largest independent…