Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
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Direct Mail: Lower Cost vs. Lower Cost Per Acquisition
Brands new to direct mail may experience sticker shock when they start collecting proposals to determine if a targeted mail program is right for their customer acquisition strategy. As they compare direct mail costs and options, some may even fall…
As seen on Who’s Mailing What! 5 Examples of Using Testimonials in Direct Mail
Did you know utilizing customer testimonials in your direct mail piece establishes consumer trust and increases conversion rates? Check out the opening of our most recent Who’s Mailing What! article on design best practices that will maximize the effectiveness of…
Direct Mail Design Case Study
Rarely do new brands launch into the mail channel with a performing direct mail piece fueled by just one great idea. Rather, a winning direct mail design is the result of a refined blend of strategic testing, industry research, and…
Subscription Marketing Direct Mail Strategy: Insights and Case Studies
Direct mail and subscription brands go together like peanut butter and jelly. At its core, a subscription box is a method of direct response marketing — the action of sending your customer a personalized, relevant, and physical item to generate…
Direct Mail for Millennials and Gen Z
Millennials are currently the largest living generation. Generation Z is right on their heels. Together, these two groups make up over 42% of the US population and represent a buying power of roughly $740 billion (and climbing!). While it’s true…
Direct Mail Case Studies for E-Commerce Brands
As the digital landscape continues to contribute to the headaches of DTC marketers, direct mail for e-commerce brands is growing in popularity. Shopify’s newest report outlines the Future of Ecommerce, detailing the opportunities and obstacles observed by e-commerce DTC brands…
Direct Mail ROI Surpasses Digital Mediums
Direct mail return on investment surpasses top digital mediums, according to findings from the 2023 Association of National Advertisers (ANA) Response Rate Report. Published February 2024, ANA’s report highlights 2023 benchmark performance and cost data across direct marketing channels including direct…
The Secret to Finding the Best Direct Mail Offer
There are three critical elements in all direct response campaigns: data, creative and offer. In direct mail specifically, the key to building a profitable and optimized program is testing each of these elements against new variables on a regular cadence.…
Merge-purge: Six steps to save money on wasted postage
If you work in direct mail, you have probably heard of the term “merge-purge.” And no, it is not what happens when you get sick to your stomach while accelerating to highway speed. What is merge-purge? Merge-purge (or dedupe) is a six-step process…
No More Junk Mail: How to Improve Your Direct Mail List
The direct marketing formula has evolved from mass marketing to a targeted marketing approach. With physical mail, this is no different. The last thing you want is for your mailer to feel like “junk mail” to your recipient. The key…