Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
Category Direct Mail Blog
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Direct Mail’s Piece in the Multichannel, Omnichannel, Optichannel Puzzle
Since multichannel, omnichannel and optichannel are referenced so often within marketing strategy discussions, it is understandable they may be mistakenly perceived as interchangeable. Other than an attempt to reach customers across multiple platforms, all three strategies follow an inherently different…
Webinar Recap: Print Marketing for Maximum Optichannel Performance
Innovation in direct mail creative packages and digital enrichments have positioned the channel for future success in our digital age. During the 2020 BRAND United University event, Franklin Madison Direct’s discussed how DTC brands are incorporating digital tactics into their…
4 Common Direct Mail Myths, Debunked
Even in our hyper-digital world, direct mail is still a marketing powerhouse. Surprised? Perhaps you have dismissed mail before due to misconceptions about the channel. Read on as we share recent industry data and real brand results to debunk the most…
Direct Mail During an Election Year: Q&A with Franklin Madison Direct’s Director of Strategy, Patrick Carroll
In 2024, Americans have a presidential election, where all 435 seats in the U.S. House of Representatives and 33 seats in the U.S. Senate are up for grabs. As a marketer, you’re likely wondering how the influx of political direct…
Everything You Need to Know About Offline Direct Mail Data
When you commit valuable advertising dollars towards a direct marketing campaign, it’s crucial that you’re confident in the accuracy of the data that fuels it. In today’s digital world, many direct marketing campaigns are charged by online programmatic data, making…
Three Ways to Sleigh Your Holiday Direct Mail Campaign
With inflation raising the costs on everything, you can expect shoppers to be searching for the best deals to put under the Christmas tree. Your holiday marketing campaign needs to show value, and you need to connect with consumers on…
5 Things You Need to Know About Marketing Attribution
Now more than ever, the topic of attribution is front and center as marketing teams work to justify and allocate their precious advertising dollars among the plethora of traditional and emerging channels in today’s marketplace. In a recent virtual event,…
Why is Direct Mail Effective? Brain Science.
Do you ever find yourself wondering, “why is direct mail effective?” Direct mail success lies deeper than a targeted list, pretty piece of creative and an especially convincing offer. Direct mail campaign effectiveness is actually rooted in cognitive science. Neuroscience…
How to Personalize Direct Mail for Response
In today’s competitive marketplace and unclear economy, grabbing a consumer’s attention and then convincing them to open their wallets takes a meaningful touch. Understanding how to personalize direct mail can be the edge your brand needs to influence action. In…
Ensure Your Direct Mail Delivers With These Priceless Tools
You have diligently planned and strategized for your direct mail campaign. You’ve created a compelling offer, built a strong creative, and developed custom models. Synchronizing your digital campaigns and monitoring in-home distribution many be your final steps, but their roles…