Category Direct Mail Blog

You have diligently planned and strategized for your direct mail campaign. You’ve created a compelling offer, built a strong creative, and developed custom models. Synchronizing your digital campaigns and monitoring in-home distribution many be your final steps, but their roles…

In 2020, the U.S. consumer group will incorporate multiple age groups, from Baby Boomers to Generation Z. With a better understanding of the generational behaviors and attitudes that make your customers unique, marketers can deliver direct mail packages that continue…

Of course, you’re considering direct mail! Not only is it delivered by the most trusted brand among U.S. consumers, but Epsilon reports 3 out of 4 people prefer it to other forms of advertising. It’s also a justified personal, memorable…

David Ogilvy, the Father of Advertising, once said, “Never stop testing, and your advertising will never stop improving.” Your current direct mail campaign may be profitable, but how do you know a different format, offer, or list wouldn’t perform even better?…

As consumers adopted e-commerce and the digital world flourished, you may have questioned why use direct mail marketing? We get it. Digital marketing has been a successful strategy for many of today’s leading DTC brands. But the reality is that…

In today’s mixed media marketplace, a melody of offline and online advertising tactics deserve credit for nudging along each individual sale. But even though most every aspect of these tools is precisely measurable (and often in real time), painstakingly attributing…