Just like the coffee or tea you enjoy each morning, strategies for direct mail in 2024 are brewing. In a landscape that has proven to be as unpredictable as the latest trendy beverages, the past year has presented direct marketers…
When you think of retail marketing strategies for 2024, direct mail might not be the first thing that springs to mind. Yet, the simple act of sending a well-crafted mailer to your target audience can be a game-changer for driving…
The past year introduced yet another new era of direct marketing. As brands have adapted to recent marketplace shifts, direct response marketing plans also had to evolve. As a crucial channel, we expect direct mail strategies in 2024 to remain…
Artificial intelligence (AI) used to be a mere concept in our minds, expected to emerge in the distant future. However, all of that changed when AI tools were gradually introduced to the world over the past couple of years. Although…
Using direct mail for financial service marketing has long been a dependable strategy for companies to reach their business goals. But, does direct mail still work in the financial industry? The answer is yes! Both clients and prospects have been…
Today’s dynamic marketing landscape is brimming with channels and possibilities, which means choosing the optimal direct response strategy for your brand can be daunting — especially when it comes to leveraging direct mail or digital marketing. But it shouldn’t be…
Direct mail has proven time and time again to be a game-changer for home services companies seeking to acquire new customers. With its ability to target specific audiences and deliver customized messages, it’s easy to see why so many home…
Your direct mail CTA plays a key role in determining if your audience will convert, or abort. In other words, it’s a critical campaign element. Our newest Who’s Mailing What! article shares CTA best practices and performing examples to help…
As a direct marketer, you understand it’s necessary to make an agency change when your mail performance goes stagnant, or your partner has become complacent. You also know that a smooth transition means reduced interruptions to your business operations, continuity…
Over half of consumers have stopped purchasing from a company due to bad experiences. How does this statistic relate to your own consumer behavior? Have you ever abandoned a brand due to poor service, product, or advertisements? How would receiving…
