Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
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Optimizing Your Direct Response LTV:CAC Ratio
One of the key metrics used to measure marketing efficiency in direct response marketing campaigns is the LTV:CAC ratio. Many marketers agree that the ideal ratio between Customer Lifetime Value (LTV) and Customer Acquisition Cost (CAC) is 3:1. This means…
Scale Up: Your Guide to a Scalable Marketing Strategy
In the fast-paced world of marketing, increasing your customer base is always a primary goal. However, what’s equally important is maintaining or improving your Return on Investment (ROI) during this growth process. This delicate balance is where marketing scalability comes…
Pushing Beyond Traditional Direct Mail in 2024
Just like the coffee or tea you enjoy each morning, strategies for direct mail in 2024 are brewing. In a landscape that has proven to be as unpredictable as the latest trendy beverages, the past year has presented direct marketers…
As Seen on Total Retail: How to Design a Retail Direct Mail Piece Your Audience Will Love
When you think of retail marketing strategies for 2024, direct mail might not be the first thing that springs to mind. Yet, the simple act of sending a well-crafted mailer to your target audience can be a game-changer for driving…
Direct Mail Strategies in 2024: 5 Essential Charts for Marketers
The past year introduced yet another new era of direct marketing. As brands have adapted to recent marketplace shifts, direct response marketing plans also had to evolve. As a crucial channel, we expect direct mail strategies in 2024 to remain…
4 Tips: Direct Mail Marketing for Financial Services
Using direct mail for financial service marketing has long been a dependable strategy for companies to reach their business goals. But, does direct mail still work in the financial industry? The answer is yes! Both clients and prospects have been…
Direct Mail or Digital Marketing: Finding the Perfect Balance in Modern Marketing
Today’s dynamic marketing landscape is brimming with channels and possibilities, which means choosing the optimal direct response strategy for your brand can be daunting — especially when it comes to leveraging direct mail or digital marketing. But it shouldn’t be…
Home Services Marketing with Direct Mail
Direct mail has proven time and time again to be a game-changer for home services companies seeking to acquire new customers. With its ability to target specific audiences and deliver customized messages, it’s easy to see why so many home…
As Seen on Who’s Mailing What! Generate Response with these CTA Best Practices
Your direct mail CTA plays a key role in determining if your audience will convert, or abort. In other words, it’s a critical campaign element. Our newest Who’s Mailing What! article shares CTA best practices and performing examples to help…
How to Move Your Direct Mail Program to a New Partner
As a direct marketer, you understand it’s necessary to make an agency change when your mail performance goes stagnant, or your partner has become complacent. You also know that a smooth transition means reduced interruptions to your business operations, continuity…