Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
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Why You’ll Love Working with Franklin Madison Direct for Seamless Direct Marketing
Love is in the air, and so is the demand for seamless direct marketing campaigns. Choosing the right direct marketing agency is essential, and it’s about much more than just pretty packaging. It’s about finding a partner who shares your…
What do the Best Direct Response Agencies Look Like?
Are you struggling to execute a direct response marketing program that yields results? If so, you’re not alone. Industry research shows 45% of mail campaigns are produced by in-house teams, which can be a heavy lift for brands looking to…
What is Relationship Marketing?
Have you ever noticed that you tend to favor a particular brand over others when making a specific purchase? What is it about that brand that makes you feel safe and comfortable to keep returning? Is it because they make…
Optimizing Your Direct Response LTV:CAC Ratio
One of the key metrics used to measure marketing efficiency in direct response marketing campaigns is the LTV:CAC ratio. Many marketers agree that the ideal ratio between Customer Lifetime Value (LTV) and Customer Acquisition Cost (CAC) is 3:1. This means…
Scale Up: Your Guide to a Scalable Marketing Strategy
In the fast-paced world of marketing, increasing your customer base is always a primary goal. However, what’s equally important is maintaining or improving your Return on Investment (ROI) during this growth process. This delicate balance is where marketing scalability comes…
Pushing Beyond Traditional Direct Mail in 2024
Just like the coffee or tea you enjoy each morning, strategies for direct mail in 2024 are brewing. In a landscape that has proven to be as unpredictable as the latest trendy beverages, the past year has presented direct marketers…
As Seen on Total Retail: How to Design a Retail Direct Mail Piece Your Audience Will Love
When you think of retail marketing strategies for 2024, direct mail might not be the first thing that springs to mind. Yet, the simple act of sending a well-crafted mailer to your target audience can be a game-changer for driving…
Direct Mail Strategies in 2024: 5 Essential Charts for Marketers
The past year introduced yet another new era of direct marketing. As brands have adapted to recent marketplace shifts, direct response marketing plans also had to evolve. As a crucial channel, we expect direct mail strategies in 2024 to remain…
4 Tips: Direct Mail Marketing for Financial Services
Using direct mail for financial service marketing has long been a dependable strategy for companies to reach their business goals. But, does direct mail still work in the financial industry? The answer is yes! Both clients and prospects have been…
Direct Mail or Digital Marketing: Finding the Perfect Balance in Modern Marketing
Today’s dynamic marketing landscape is brimming with channels and possibilities, which means choosing the optimal direct response strategy for your brand can be daunting — especially when it comes to leveraging direct mail or digital marketing. But it shouldn’t be…