As the holiday season kicks off, we’re not only looking at an end-of-year sales surge but at a perfect time to reflect on strategy. For savvy marketers, this period is a launchpad into another year where competition will grow fiercer,…
Deciding between direct response agencies in 2025 could be the turning point for your brand’s success—or your biggest regret. The stakes are high, as your company will rely on this team for growth, and you will depend on them for…
With the right strategies, financial services and debt settlement brands can convert leads to clients through targeted and well-designed direct mail campaigns. In this article, we’ll discuss how to leverage data analytics and personalization, retargeting, digital integration, and smart testing…
One might assume that direct mail campaigns have taken a backseat to the more “modern” form of mail: email marketing. Yet, brands are continuing to use both channels to reach their top prospects and drive sustainable growth. In this comparison…
With recent shifts in Google advertising technology, such as implementing anti-tracking measures and cookie restrictions on Chrome and Android devices, digital marketers have grappled with ‘signal loss’ and marketing headaches. Yet, new strategies are emerging, like using second-party purchase data to create offline lookalike models.…
Measuring incrementality in marketing campaigns provides a critical view into the direct impact and true value of your channels and strategies on audience behavior. In today’s Q&A, Franklin Madison Direct’s Senior Marketing Strategist, Ryan Wilder, answers top marketer questions about…
In today’s Q&A guide, we address the impending removal of Google’s third-party cookies. Jake Bawolek, Franklin Madison Direct’s Digital Media Manager, will provide valuable insights and share a third-party cookie alternative to help you successfully adapt your prospecting strategies. Cliff…
Perhaps you invested considerable time, effort, and resources into creating an integrated direct response campaign. As the campaign launches, you notice it’s not delivering the results you expected. Your multichannel marketing strategy is collapsing before your eyes like a poorly…
Love is in the air, and so is the demand for seamless direct marketing campaigns. Choosing the right direct marketing agency is essential, and it’s about much more than just pretty packaging. It’s about finding a partner who shares your…
Are you struggling to execute a direct response marketing program that yields results? If so, you’re not alone. Industry research shows 45% of mail campaigns are produced by in-house teams, which can be a heavy lift for brands looking to…
