Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
FEATURED SUCCESS STORY
Retargeting campaign multiplies customer LTV
This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.
Success Stories
You can filter by category or tag below to refine your search.
AllBudget OptimizationConsumer/RetailData ModelingDigital MarketingDirect Mail TestingFinancial ServicesHome ServicesInsurance ServicesIntegrated MarketingInvestments & WealthOtherSubscription Services
FM Direct elevates mail program through strategic partnership with Franklin Madison
A life insurance company sought a strategic partner to refine its direct mail program. FM Direct developed three custom lookalike models, activated Surround™ for maximum engagement, and collaborated with Franklin Madison’s creative team on three unique mail concepts. Using FactorTest™, FM Direct dentified the best-performing strategy, doubling sales and volume while beating the CPA target.
Read MoreFM Direct elevates mail program through strategic partnership with Franklin Madison