Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
FEATURED ARTICLE
SeQuel Response Rebrands as Franklin Madison Direct
SeQuel Response, a leader in direct mail and targeted customer acquisition strategies for over 16 years, is excited to announce its rebrand to Franklin Madison Direct.
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Direct response is always evolving. Are you keeping up? From data-driven insights to creative best practices, we bring you the latest trends and tactics shaping the industry. Whether you're optimizing direct mail or fine-tuning multichannel digital campaigns, our blog has the expert advice you need to make every dollar count. Filter by category or tag below to refine your search based on your campaign objectives or interests.
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How to Move Your Direct Mail Program to a New Partner
As a direct marketer, you understand it’s necessary to make an agency change when your mail performance goes stagnant, or your partner has become complacent. You also know that a smooth transition means reduced interruptions to your business operations, continuity…
5 Tips to Win Back Lost Customers with a Direct Mail Campaign
Over half of consumers have stopped purchasing from a company due to bad experiences. How does this statistic relate to your own consumer behavior? Have you ever abandoned a brand due to poor service, product, or advertisements? How would receiving…
Sustainable Direct Mail: Addressing Myths About Paper and Post
The United States has made significant strides in preserving its forests, with a net increase of 18,000,000 acres of forest area between 1990 and 2020. Despite this impressive achievement, many people remain unaware of the progress that’s been made. The…
As Seen on ANA: The Importance of Using Multiple Data Sources When Building Direct Mail Audience Lists
The following was originally published by Franklin Madison Direct on The Association of National Advertisers (ANA). Here’s a sneak peek at why using multiple data sources helps you improve the targeting and effectiveness of your direct mail campaigns. ______________ More…
Direct Marketing Strategy During a Recession
The recession rumor whispers are getting louder. As brands navigate challenging economic times and tighten up their spending in preparation for a drop in consumer purchases, marketing budgets are often the first to be scrutinized. Rather than invest in top-of-funnel…
Direct Mail Data Quality Keeps Marketers Coming Back
Although trends point to a majority of advertising budgets being allocated towards digital channels, direct mail investments continue to rise and even surpass popular social and streaming channels. The possible motive behind the continued investment in direct mail campaigns (other…
Direct Mail Examples Straight from the Pros
For direct marketers across the globe, designing creative direct mail that drives conversion is a top priority. More than 80% of Celtra research respondents reported that they are more likely to trust a brand with well-designed advertisements. So, if direct…
How to Run a Direct Mail Campaign: 3 Dos and Don’ts
Eager to try direct mail, but not sure where to begin? Or wondering, does direct mail still work? We’ve got you covered. This article will teach you how to run a direct mail marketing campaign, featuring three dos and don’ts…
Common Direct Mail Retargeting Mistakes To Avoid
Direct mail retargeting is a cost-effective and impactful way to reach your past, current, and prospective customer base. New consumer research shows mail is more influential on purchasing decisions than most digital marketing channels. Therefore, you can bet that adding retargeted direct…
Don’t Miss These 5 Tips for FOMO in Direct Mail
Have you ever binge watched the Home Shopping Network (HSN)? If so, did you experience the excitement and energy that is generated when the host points out the segment clock is nearing the end, the limited quantity is continuing to…
Direct Mail: Lower Cost vs. Lower Cost Per Acquisition
Brands new to direct mail may experience sticker shock when they start collecting proposals to determine if a targeted mail program is right for their customer acquisition strategy. As they compare direct mail costs and options, some may even fall…
As seen on Who’s Mailing What! 5 Examples of Using Testimonials in Direct Mail
Did you know utilizing customer testimonials in your direct mail piece establishes consumer trust and increases conversion rates? Check out the opening of our most recent Who’s Mailing What! article on design best practices that will maximize the effectiveness of…