Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
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Direct Mail Volume & Trends Report: Q4 2024
Early industry data from Competiscan shows direct marketers mailed more than 6.5 billion pieces in Q4 2024 – a slight decrease of 6.9% from Q3 2024. This brings 2024’s marketing mail volume to nearly 35 billion pieces, up 19% from 2023.
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Direct Mail During an Election Year: Q&A with Franklin Madison Direct’s Director of Strategy, Patrick Carroll
In 2024, Americans have a presidential election, where all 435 seats in the U.S. House of Representatives and 33 seats in the U.S. Senate are up for grabs. As a marketer, you’re likely wondering how the influx of political direct…
Everything You Need to Know About Offline Direct Mail Data
When you commit valuable advertising dollars towards a direct marketing campaign, it’s crucial that you’re confident in the accuracy of the data that fuels it. In today’s digital world, many direct marketing campaigns are charged by online programmatic data, making…
Three Ways to Sleigh Your Holiday Direct Mail Campaign
With inflation raising the costs on everything, you can expect shoppers to be searching for the best deals to put under the Christmas tree. Your holiday marketing campaign needs to show value, and you need to connect with consumers on…
5 Things You Need to Know About Marketing Attribution
Now more than ever, the topic of attribution is front and center as marketing teams work to justify and allocate their precious advertising dollars among the plethora of traditional and emerging channels in today’s marketplace. In a recent virtual event,…
Franklin Madison Direct Named a 2024 Top Advertising Agency
For the eleventh consecutive year, Franklin Madison Direct (formerly SeQuel Response) was named a top advertising agency by the Minneapolis-St. Paul Business Journal. The “Largest Advertising Agencies in the Twin Cities” list recognizes agencies within the Twin Cities 24-county metro…
Why is Direct Mail Effective? Brain Science.
Do you ever find yourself wondering, “why is direct mail effective?” Direct mail success lies deeper than a targeted list, pretty piece of creative and an especially convincing offer. Direct mail campaign effectiveness is actually rooted in cognitive science. Neuroscience…
Is Your CTV Strategy Ready for Direct Response Primetime?
When social distancing recommendations and stay-at-home orders took effect in 2020, direct response marketers were challenged to adjust budgets and pivot strategies to reach their homebound consumers. We have all heard about the promise of having a CTV strategy for…
Franklin Madison Direct Achieves HIPAA Seal of Compliance
In 2019, healthcare data breaches were reported at a rate of 1.4 per day, affecting roughly 10% of the US population. As the number of data breaches continue to trend upward each year, clients and patients are becoming more attentive…
How to Personalize Direct Mail for Response
In today’s competitive marketplace and unclear economy, grabbing a consumer’s attention and then convincing them to open their wallets takes a meaningful touch. Understanding how to personalize direct mail can be the edge your brand needs to influence action. In…
Ensure Your Direct Mail Delivers With These Priceless Tools
You have diligently planned and strategized for your direct mail campaign. You’ve created a compelling offer, built a strong creative, and developed custom models. Synchronizing your digital campaigns and monitoring in-home distribution many be your final steps, but their roles…
Tips to Create Direct Mail Every Generation Will Love to Read
In 2020, the U.S. consumer group will incorporate multiple age groups, from Baby Boomers to Generation Z. With a better understanding of the generational behaviors and attitudes that make your customers unique, marketers can deliver direct mail packages that continue…
COVID-19 Consumer Snapshot
Upon the announcement of a global pandemic, direct marketers ran to the drawing board to develop crisis marketing strategies to cushion their brand from the impact of shifting COVID-19 consumer behavior. But to truly rise to the challenge of driving…