Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
FEATURED ARTICLE
SeQuel Response Rebrands as Franklin Madison Direct
SeQuel Response, a leader in direct mail and targeted customer acquisition strategies for over 16 years, is excited to announce its rebrand to Franklin Madison Direct.
Your Go-To Resource
Direct response is always evolving. Are you keeping up? From data-driven insights to creative best practices, we bring you the latest trends and tactics shaping the industry. Whether you're optimizing direct mail or fine-tuning multichannel digital campaigns, our blog has the expert advice you need to make every dollar count. Filter by category or tag below to refine your search based on your campaign objectives or interests.
AllBlogDigital MarketingDirect Mail BlogFranklin Madison Direct NewsIndustry ArticlesIntegrated Direct ResponseUncategorized
Can a Pay-for-Performance Model Really Work in Direct Mail?
As more digitally native brands make their way up funnel and flock to direct mail, many are vying to bring a pay-for-performance pricing model along with them. But as is the case with A/B testing, sometimes a common or even…
Five Ways to Offset the USPS Marketing Mail Postage Rate Increase
Effective July 14, 2024, the United States Postal Service (USPS) has increased shipping prices, including USPS marketing mail postage rates. Considering the rising operational costs, high inflation rates, and the fact that the postal service generally does not receive tax…
Google Tag Manager — Simplified
Google Tag Manager (GTM) is one the most powerful assets in a digital marketer’s toolbox. The agility and convenience of GTM connects marketers to more sophisticated measurement and traffic segmentation with marketing tags, which leads to better audiences and better…
The Future is Growth: How a Pandemic Transformed Marketing for the Better
Maintaining a growth mindset at a time of recession may feel callous or insensitive, but proactively responding to shifting consumer demands is necessary for brand stability. Recent CMO Survey research shows that both marketer optimism and advertising budgets are rising.…
Activate First-Party Data in Direct Mail to Improve Customer Experience
Research shows marketers believe first-party data provides the strongest customer insights and leads to better campaign performance. Advertising campaigns driven by first-party data are the future of marketing. This free and precious resource comes directly from your CRM, social, website,…
Your Top 5 Marketing Objectives – Solved!
When we partnered with research firm ISG to survey B2B and B2C marketing strategy leaders to better understand their direct marketing objectives, strategies, and budgeting decisions, the results were clear: marketers are no longer relying on a single channel to fill pipelines,…
Growing Your Brand Through Direct Response Marketing
Direct response marketing is a vital component in omnichannel strategies due to its ability to drive immediate conversions for lead generation, prospecting and sales, and customer loyalty marketing efforts. Here is a closer look at how you can use direct…
Maximize Retargeted Direct Mail Throughout the Buyer Journey
Direct mail is more than just a top of the funnel marketing strategy. The physical media has the power to influence purchase intent and drive response rates 9x higher than digital advertisements. Recognizing its significance in the marketing mix, many…
The Fork in the Road: What’s Next for My Direct Marketing Strategy
Brand recall, trust, and retention is higher when your message is visible and cohesive across multiple channels. So naturally, when you find your digital channels approaching their customer acquisition ceiling, you know it is time to diversify your direct marketing…
Direct Mail’s Piece in the Multichannel, Omnichannel, Optichannel Puzzle
Since multichannel, omnichannel and optichannel are referenced so often within marketing strategy discussions, it is understandable they may be mistakenly perceived as interchangeable. Other than an attempt to reach customers across multiple platforms, all three strategies follow an inherently different…
Webinar Recap: Print Marketing for Maximum Optichannel Performance
Innovation in direct mail creative packages and digital enrichments have positioned the channel for future success in our digital age. During the 2020 BRAND United University event, Franklin Madison Direct’s discussed how DTC brands are incorporating digital tactics into their…
4 Common Direct Mail Myths, Debunked
Even in our hyper-digital world, direct mail is still a marketing powerhouse. Surprised? Perhaps you have dismissed mail before due to misconceptions about the channel. Read on as we share recent industry data and real brand results to debunk the most…