Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
FEATURED ARTICLE
Direct Mail Volume & Trends Report: Q4 2024
Early industry data from Competiscan shows direct marketers mailed more than 6.5 billion pieces in Q4 2024 – a slight decrease of 6.9% from Q3 2024. This brings 2024’s marketing mail volume to nearly 35 billion pieces, up 19% from 2023.
Your Go-To Resource
Direct response is always evolving. Are you keeping up? From data-driven insights to creative best practices, we bring you the latest trends and tactics shaping the industry. Whether you're optimizing direct mail or fine-tuning multichannel digital campaigns, our blog has the expert advice you need to make every dollar count. Filter by category or tag below to refine your search based on your campaign objectives or interests.
$(document).ready(function(){$('.filter-block .stk-block-content').append($('.ct-dynamic-filter'))});
AllBlogDigital MarketingDirect Mail BlogFranklin Madison Direct NewsIndustry ArticlesIntegrated Direct ResponseUncategorized
The Future is Growth: How a Pandemic Transformed Marketing for the Better
Maintaining a growth mindset at a time of recession may feel callous or insensitive, but proactively responding to shifting consumer demands is necessary for brand stability. Recent CMO Survey research shows that both marketer optimism and advertising budgets are rising.…
Five Tips to Repurpose Digital Content in Direct Mail Campaigns
Chief Marketing Officers report digital advertising channels accounted for nearly 80% of their 2020 budgets, and 78% plan to spend even more this year. Do not let all that valuable and performing digital content go to waste in an online-only…
Activate First-Party Data in Direct Mail to Improve Customer Experience
Research shows marketers believe first-party data provides the strongest customer insights and leads to better campaign performance. Advertising campaigns driven by first-party data are the future of marketing. This free and precious resource comes directly from your CRM, social, website,…
Your Top 5 Marketing Objectives – Solved!
When we partnered with research firm ISG to survey B2B and B2C marketing strategy leaders to better understand their direct marketing objectives, strategies, and budgeting decisions, the results were clear: marketers are no longer relying on a single channel to fill pipelines,…
Growing Your Brand Through Direct Response Marketing
Direct response marketing is a vital component in omnichannel strategies due to its ability to drive immediate conversions for lead generation, prospecting and sales, and customer loyalty marketing efforts. Here is a closer look at how you can use direct…
Maximize Retargeted Direct Mail Throughout the Buyer Journey
Direct mail is more than just a top of the funnel marketing strategy. The physical media has the power to influence purchase intent and drive response rates 9x higher than digital advertisements. Recognizing its significance in the marketing mix, many…
No Address, No Problem! How to Use Direct Mail to Reach Your Anonymous Audiences
You’re tracking hundreds of anonymous website visitors each month, yet your digital retargeting strategies are falling short. Or maybe you’re looking to boost your lead nurturing program and improve that CRM sales funnel, but you only have half completed customer…
The Fork in the Road: What’s Next for My Direct Marketing Strategy
Brand recall, trust, and retention is higher when your message is visible and cohesive across multiple channels. So naturally, when you find your digital channels approaching their customer acquisition ceiling, you know it is time to diversify your direct marketing…
Shared or Solo Direct Mail: Which is Best for My Brand?
You’re already sold on why direct mail is effective in customer connections and response, so now it’s time to choose a shared direct mail or solo direct mail strategy. To understand which approach is best for your brand, budget, and…
Direct Mail’s Piece in the Multichannel, Omnichannel, Optichannel Puzzle
Since multichannel, omnichannel and optichannel are referenced so often within marketing strategy discussions, it is understandable they may be mistakenly perceived as interchangeable. Other than an attempt to reach customers across multiple platforms, all three strategies follow an inherently different…
Webinar Recap: Print Marketing for Maximum Optichannel Performance
Innovation in direct mail creative packages and digital enrichments have positioned the channel for future success in our digital age. During the 2020 BRAND United University event, Franklin Madison Direct’s discussed how DTC brands are incorporating digital tactics into their…
4 Common Direct Mail Myths, Debunked
Even in our hyper-digital world, direct mail is still a marketing powerhouse. Surprised? Perhaps you have dismissed mail before due to misconceptions about the channel. Read on as we share recent industry data and real brand results to debunk the most…