Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
Category Blog
AllBlogDigital MarketingDirect Mail BlogFranklin Madison Direct NewsIndustry ArticlesIntegrated Direct ResponseUncategorized
Does Direct Mail Still Work? 40 Direct Mail Statistics to Convince You it Does
“Direct mail is old-school, not used anymore, doesn’t work, too expensive…” we have heard it all. But here’s a little secret: all those beliefs are just myths. Here are 40 of our favorite direct mail statistics that will convince you…
6 Common and Costly Direct Mail Mistakes
Flawlessly executing your first direct mail campaign in-house is possible, but not common. As one of the most powerful direct response strategies, launching into the mail channel involves a significant investment. The last thing you want to do is make…
Direct Mail Research: 2025 Direct Mail Marketing Benchmark Report
MINNEAPOLIS, Minn., July 2025 – Direct mail is proving its staying power, according to new industry research commissioned by Franklin Madison Direct and conducted by Circlebox. The 2025 Direct Mail Marketing Benchmark Report shows 67% of marketers saw improved direct…
Are Your 2025 Direct Mail Campaigns Aligned with Consumer Expectations?
Reflecting on the first half of the year, it’s clear that 2025 direct mail campaigns are creating new momentum. As brands adjust to shifting consumer behaviors and rising expectations, direct mail continues to prove its value as a reliable, high-performing…
Shared or Solo Direct Mail: Which is Best for My Brand?
You’re already sold on why direct mail marketing is effective in customer connections and response, so now it’s time to choose a shared direct mail or solo direct mail strategy. To understand which direct mail approach is best for your…
Direct Mail Response Rates: What You Need to Know
When direct mail response rates start to plateau or fluctuate, it’s rarely random. It’s usually a sign that something in your targeting, creative, or offer strategy has grown stale or misaligned with your audience. If you’re not measuring with precision,…
ChatGPT & Direct Response Copywriting: A Creative Showdown
In the last several years, AI tools have transformed the marketing and creative industries. What once felt like experimental technology has become embedded in everyday workflows, from brainstorms to campaign development. Since its debut in late 2022—and the release of…
6 Hidden Problems That Could Be Plaguing Your Paid Search Performance
Most brands assume that their pay-per-click (PPC) agency or internal team has configured their account—and continually monitors performance—in ways that will truly optimize ROI. But all too often, there are hidden inefficiencies in their PPC account structure that are going…
Franklin Madison Direct: How We’re Different (and Still the Same)
Curious about the new name behind your trusted direct marketing partner? The Franklin Madison Direct agency is the reimagined identity of SeQuel Response—now operating as the direct response marketing arm of Franklin Madison. This evolution strengthens our ability to deliver…
Turning Fears into Opportunities: The Future of Direct Mail
In the face of rising costs, evolving USPS regulations, and operational complexity, some marketers are questioning the role of mail in their future mix. These concerns are valid, but they also point to a deeper truth: the future of direct…