MINNEAPOLIS, Minn., March 2026 – As marketers navigate fluctuating digital costs and crowded online environments, new industry research shows direct mail standing out for its consistency, engagement, and ability to drive measurable action. Commissioned by Franklin Madison Direct and conducted by…
Rising costs, privacy shifts, and declining signal quality are challenging the promise of digital-first acquisition in financial services. In his latest Forbes Agency Council article, Franklin Madison Direct’s GVP, Erik Koenig, explores why offline data is becoming a critical advantage in driving…
March tends to spark plenty of conversation about luck—from four-leaf clovers to timeless superstitions. But leaving your direct mail targeting to chance isn’t festive…it’s expensive. Brands that “roll the dice” on generic lists or broad zip code targeting are wasting…
Most banks and credit unions claim to prioritize data-driven marketing, but far fewer can prove it in customer acquisition, engagement, and relationship growth. That gap was the focus of a recent episode of Banking Transformed with Jim Marous, featuring Preston…
Every year, more people resolve to spend less time on screens and more time engaging with the world around them. This shift is no longer aspirational, it is behavioral, and explains why direct mail works in a landscape defined by…
We’d all love it if marketing success were as easy as piling on ads or blasting more emails. However, in today’s reality, consumers are more cautious than ever. With privacy concerns, unpredictable budgets, and endless distractions, every brand is battling…
Just like the coffee or tea you enjoy each morning, strategies for direct mail in 2026 are brewing. In a landscape that has proven to be as unpredictable as the latest trendy beverages, the past year has presented direct marketers…
Direct mail serves as one of the most reliable acquisition and retention engines for banking brands. According to the American Bankers Association, bank marketers recognize that they are increasingly responsible for driving revenue growth across various business lines. However, many direct mail…
If you work in direct mail, perhaps you’ve heard people mention “merge/purge” with the same casual confidence as weather and weekend plans. Although it sounds simple, it’s one of the most important behind-the-scenes steps in creating a clean, effective mailing. What…
While many marketers struggle with rising ad prices and unpredictable online performance, a growing number are turning to a channel that delivers something rare: reliable, measurable impact. In his latest Forbes Agency Council article, Franklin Madison Direct’s President, Erik Koenig, discusses why…
