“Direct mail is old-school, not used anymore, doesn’t work, too expensive…” we have heard it all. But here’s a little secret: all those beliefs are just myths. Here are 40 of our favorite direct mail statistics that will convince you…
Flawlessly executing your first direct mail campaign in-house is possible, but not common. As one of the most powerful direct response strategies, launching into the mail channel involves a significant investment. The last thing you want to do is make…
Reflecting on the first half of the year, it’s clear that 2025 direct mail campaigns are creating new momentum. As brands adjust to shifting consumer behaviors and rising expectations, direct mail continues to prove its value as a reliable, high-performing…
You’re already sold on why direct mail marketing is effective in customer connections and response, so now it’s time to choose a shared direct mail or solo direct mail strategy. To understand which direct mail approach is best for your…
When direct mail response rates start to plateau or fluctuate, it’s rarely random. It’s usually a sign that something in your targeting, creative, or offer strategy has grown stale or misaligned with your audience. If you’re not measuring with precision,…
In the last several years, AI tools have transformed the marketing and creative industries. What once felt like experimental technology has become embedded in everyday workflows, from brainstorms to campaign development. Since its debut in late 2022—and the release of…
Most brands assume that their pay-per-click (PPC) agency or internal team has configured their account—and continually monitors performance—in ways that will truly optimize ROI. But all too often, there are hidden inefficiencies in their PPC account structure that are going…
Curious about the new name behind your trusted direct marketing partner? The Franklin Madison Direct agency is the reimagined identity of SeQuel Response—now operating as the direct response marketing arm of Franklin Madison. This evolution strengthens our ability to deliver…
In the face of rising costs, evolving USPS regulations, and operational complexity, some marketers are questioning the role of mail in their future mix. These concerns are valid, but they also point to a deeper truth: the future of direct…
You’ve probably heard it all before: “target smarter,” “build a lookalike audience,” “optimize your list.” Under the surface of those common phrases lies a lot of variation, especially in how different agencies approach modeling. While most marketers are using lookalike…
