Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
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5 Tips to Win Back Lost Customers with a Direct Mail Campaign
Over half of consumers have stopped purchasing from a company due to bad experiences. How does this statistic relate to your own consumer behavior? Have you ever abandoned a brand due to poor service, product, or advertisements? How would receiving…
Sustainable Direct Mail: Addressing Myths About Paper and Post
The United States has made significant strides in preserving its forests, with a net increase of 18,000,000 acres of forest area between 1990 and 2020. Despite this impressive achievement, many people remain unaware of the progress that’s been made. The…
As Seen on ANA: The Importance of Using Multiple Data Sources When Building Direct Mail Audience Lists
The following was originally published by Franklin Madison Direct on The Association of National Advertisers (ANA). Here’s a sneak peek at why using multiple data sources helps you improve the targeting and effectiveness of your direct mail campaigns. ______________ More…
Direct Marketing Strategy During a Recession
The recession rumor whispers are getting louder. As brands navigate challenging economic times and tighten up their spending in preparation for a drop in consumer purchases, marketing budgets are often the first to be scrutinized. Rather than invest in top-of-funnel…
Direct Mail Data Quality Keeps Marketers Coming Back
Although trends point to a majority of advertising budgets being allocated towards digital channels, direct mail investments continue to rise and even surpass popular social and streaming channels. The possible motive behind the continued investment in direct mail campaigns (other…
Direct Mail Examples Straight from the Pros
For direct marketers across the globe, designing creative direct mail that drives conversion is a top priority. More than 80% of Celtra research respondents reported that they are more likely to trust a brand with well-designed advertisements. So, if direct…
How to Optimize Your Direct Mail Frequency
According to top Google search results, you should send a piece of direct mail to the same audience three times, with 21 days in between each drop for the highest response rates. Contrary to this popular rule of thumb, there…
Why You Should Send Black Friday Direct Mail
As Black Friday 2023 draws near, marketers are working hard to prepare for the vigor of the holiday shopping season. Many direct-to-consumer, e-commerce and retail marketers will go “bigger” (i.e., mail more) in November with a Black Friday direct mail campaign…
How to Run a Direct Mail Campaign: 3 Dos and Don’ts
Eager to try direct mail, but not sure where to begin? Or wondering, does direct mail still work? We’ve got you covered. This article will teach you how to run a direct mail marketing campaign, featuring three dos and don’ts…
Common Direct Mail Retargeting Mistakes To Avoid
Direct mail retargeting is a cost-effective and impactful way to reach your past, current, and prospective customer base. New consumer research shows mail is more influential on purchasing decisions than most digital marketing channels. Therefore, you can bet that adding retargeted direct…