Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
SUBSCRIPTION SERVICES
Data Modeling Doubles Sales
A meal delivery brand partnered with FM Direct to optimize its direct mail strategy through custom prospect modeling. By refining audience targeting and reducing production costs, the brand achieved a 94% sales increase, doubled sales rate, and lowered CPA by 48%, positioning direct mail as a key growth driver.
Your Goals, Our Focus
From direct mail testing to integrated marketing, we’ve helped brands execute with purpose and precision. Our collection of success stories is built around how focused goals shape and guide strategy. You’ll find the insights you need to take your efforts to the next level, with proven results that show what’s possible when your priorities align with your actions.
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FM Direct elevates mail program through strategic partnership with Franklin Madison
A life insurance company sought a strategic partner to refine its direct mail program. FM Direct developed three custom lookalike models, activated Surround™ for maximum engagement, and collaborated with Franklin Madison’s creative team on three unique mail concepts. Using FactorTest™, FM Direct dentified the best-performing strategy, doubling sales and volume while beating the CPA target.
Read MoreFM Direct elevates mail program through strategic partnership with Franklin Madison
Agency-led Strategy Boosts Response Rate for Debt Settlement Brand
A personal loan and debt consolidation brand faced challenges predicting in-home timing and results after sourcing its own direct mail data. To improve targeting and control, the brand partnered with FM Direct, which introduced two new data segments, maximized enrollment, and minimized cost per dollar enrolled.
Read MoreAgency-led Strategy Boosts Response Rate for Debt Settlement Brand