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Data Modeling Doubles Sales

A meal delivery brand partnered with FM Direct to optimize its direct mail strategy through custom prospect modeling. By refining audience targeting and reducing production costs, the brand achieved a 94% sales increase, doubled sales rate, and lowered CPA by 48%, positioning direct mail as a key growth driver.

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From direct mail testing to integrated marketing, we’ve helped brands execute with purpose and precision. Our collection of success stories is built around how focused goals shape and guide strategy. You’ll find the insights you need to take your efforts to the next level, with proven results that show what’s possible when your priorities align with your actions.

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Data Modeling, Subscription Services

Meal delivery brand doubles sales with FM Direct’s prospect modeling

A meal delivery brand partnered with FM Direct to optimize its direct mail program while staying net neutral in its budget. FM Direct developed custom prospect models using transactional data and tested them against existing selects to identify the best-performing audiences. More efficient format designs reduced costs without sacrificing performance.

A person sitting on the floor uses a laptop while holding a credit card, suggesting online shopping or payment. A takeaway coffee cup is placed nearby.

Consumer/Retail, Direct Mail Testing

Direct mail drives incremental scale for e-commerce brand

A photo memorabilia company, reliant on paid search, sought to scale through new marketing channels. FM Direct launched a direct mail test campaign using a bifold self-mailer to target both new prospects and previous customers. The previous customer segment performed exceptionally well, delivering a high return on ad spend and affordable CPA.

Direct Mail Testing, Home Services

Home security company launches direct marketing program to drive six-figure annual sales with FM Direct

A fast-growing home security company partnered with FM Direct to launch its direct marketing program and achieve six-figure annual sales. Over three months, FM Direct tested five models, 16 affinity files, three offers, and three creative concepts, generating 189 indexed test cells.

A man kneels on a lawn with open arms as a smiling young girl runs toward him. A woman stands on a porch in the background. They are in front of a house on a sunny day.

Direct Mail Testing, Insurance Services

FM Direct elevates mail program through strategic partnership with Franklin Madison

A life insurance company sought a strategic partner to refine its direct mail program. FM Direct developed three custom lookalike models, activated Surround™ for maximum engagement, and collaborated with Franklin Madison’s creative team on three unique mail concepts. Using FactorTest™, FM Direct dentified the best-performing strategy, doubling sales and volume while beating the CPA target.

A person uses a calculator while holding a paper with charts, with sunlight streaming in and documents spread on the desk.

Direct Mail Testing, Financial Services

Agency-led Strategy Boosts Response Rate for Debt Settlement Brand

A personal loan and debt consolidation brand faced challenges predicting in-home timing and results after sourcing its own direct mail data. To improve targeting and control, the brand partnered with FM Direct, which introduced two new data segments, maximized enrollment, and minimized cost per dollar enrolled.

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