Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
FEATURED SUCCESS STORY
Direct mail proves profitable for lawn care subscription service
A subscription-based lawn care brand relied heavily on digital marketing but lacked a scalable, cost-efficient offline acquisition channel.
Success Stories
You can filter by category or tag below to refine your search.
AllBudget OptimizationConsumer/RetailData ModelingDigital MarketingDirect Mail TestingFinancial ServicesHome ServicesInsurance ServicesIntegrated MarketingInvestments & WealthOtherSubscription Services
Telecom provider discovers the value of a direct mail partner
A regional telecommunications provider, previously managing direct mail campaigns in-house, sought to accelerate customer acquisition across both new and existing service areas. Franklin Madison Direct set up a creative A/B test using a redesigned envelope format, personalized to provide the best pricing options within each of the client’s seven geo-markets and internet speed service areas.
Read MoreTelecom provider discovers the value of a direct mail partner
Maximized USPS incentive leads to six-figure savings, feeding new customer growth
A successful direct mail program looked to Franklin Madison Direct for new opportunities to grow their acquisition. FM Direct identified an opportunity to maximize postage savings that could be reinvested into a direct mail acquisition program, fueling significant customer growth.
Read MoreMaximized USPS incentive leads to six-figure savings, feeding new customer growth
Home security company launches direct marketing program to drive six-figure annual sales with FM Direct
A fast-growing home security company partnered with FM Direct to launch its direct marketing program and achieve six-figure annual sales. Over three months, FM Direct tested five models, 16 affinity files, three offers, and three creative concepts, generating 189 indexed test cells.
Read MoreHome security company launches direct marketing program to drive six-figure annual sales with FM Direct