FEATURED ARTICLE
SeQuel Response Rebrands as Franklin Madison Direct
SeQuel Response, a leader in direct mail and targeted customer acquisition strategies for over 16 years, is excited to announce its rebrand to Franklin Madison Direct.
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Direct response is always evolving. Are you keeping up? From data-driven insights to creative best practices, we bring you the latest trends and tactics shaping the industry. Whether you're optimizing direct mail or fine-tuning multichannel digital campaigns, our blog has the expert advice you need to make every dollar count. Filter by category or tag below to refine your search based on your campaign objectives or interests.
5 Things You Need to Know About Marketing Attribution
Now more than ever, the topic of attribution is front and center as marketing teams work to justify and allocate their precious advertising dollars among the plethora of traditional and emerging channels in today’s marketplace. In a recent virtual event,…
Franklin Madison Direct Named a 2024 Top Advertising Agency
For the eleventh consecutive year, Franklin Madison Direct (formerly SeQuel Response) was named a top advertising agency by the Minneapolis-St. Paul Business Journal. The “Largest Advertising Agencies in the Twin Cities” list recognizes agencies within the Twin Cities 24-county metro…
Why is Direct Mail Effective? Brain Science.
Do you ever find yourself wondering, “why is direct mail effective?” Direct mail success lies deeper than a targeted list, pretty piece of creative and an especially convincing offer. Direct mail campaign effectiveness is actually rooted in cognitive science. Neuroscience…
Is Your CTV Strategy Ready for Direct Response Primetime?
When social distancing recommendations and stay-at-home orders took effect in 2020, direct response marketers were challenged to adjust budgets and pivot strategies to reach their homebound consumers. We have all heard about the promise of having a CTV strategy for…
Franklin Madison Direct Achieves HIPAA Seal of Compliance
In 2019, healthcare data breaches were reported at a rate of 1.4 per day, affecting roughly 10% of the US population. As the number of data breaches continue to trend upward each year, clients and patients are becoming more attentive…
How to Personalize Direct Mail for Response
In today’s competitive marketplace and unclear economy, grabbing a consumer’s attention and then convincing them to open their wallets takes a meaningful touch. Understanding how to personalize direct mail can be the edge your brand needs to influence action. In…
Ensure Your Direct Mail Delivers With These Priceless Tools
You have diligently planned and strategized for your direct mail campaign. You’ve created a compelling offer, built a strong creative, and developed custom models. Synchronizing your digital campaigns and monitoring in-home distribution many be your final steps, but their roles…
Tips to Create Direct Mail Every Generation Will Love to Read
In 2020, the U.S. consumer group will incorporate multiple age groups, from Baby Boomers to Generation Z. With a better understanding of the generational behaviors and attitudes that make your customers unique, marketers can deliver direct mail packages that continue…
COVID-19 Consumer Snapshot
Upon the announcement of a global pandemic, direct marketers ran to the drawing board to develop crisis marketing strategies to cushion their brand from the impact of shifting COVID-19 consumer behavior. But to truly rise to the challenge of driving…
Integrated Direct Marketing Strategy: Offline Data Boosts Digital Marketing Performance
An integrated direct marketing strategy is growing in popularity as advertisers search for the secret to a profitable and scalable omnichannel strategy. This article shares how today’s marketers can use highly-predictive offline data to boost digital marketing performance and propel…
Beginners Guide to Direct Mail
Of course, you’re considering direct mail! Not only is it delivered by the most trusted brand among U.S. consumers, but Epsilon reports 3 out of 4 people prefer it to other forms of advertising. It’s also a justified personal, memorable…
How a Modern Direct Mail Testing Strategy Can Save Your ROI
David Ogilvy, the Father of Advertising, once said, “Never stop testing, and your advertising will never stop improving.” Your current direct mail campaign may be profitable, but how do you know a different format, offer, or list wouldn’t perform even better?…