FEATURED ARTICLE
SeQuel Response Rebrands as Franklin Madison Direct
SeQuel Response, a leader in direct mail and targeted customer acquisition strategies for over 16 years, is excited to announce its rebrand to Franklin Madison Direct.
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Direct response is always evolving. Are you keeping up? From data-driven insights to creative best practices, we bring you the latest trends and tactics shaping the industry. Whether you're optimizing direct mail or fine-tuning multichannel digital campaigns, our blog has the expert advice you need to make every dollar count. Filter by category or tag below to refine your search based on your campaign objectives or interests.
Franklin Madison Direct Achieves HIPAA Seal of Compliance
In 2019, healthcare data breaches were reported at a rate of 1.4 per day, affecting roughly 10% of the US population. As the number of data breaches continue to trend upward each year, clients and patients are becoming more attentive…
How to Personalize Direct Mail for Response
In today’s competitive marketplace and unclear economy, grabbing a consumer’s attention and then convincing them to open their wallets takes a meaningful touch. Understanding how to personalize direct mail can be the edge your brand needs to influence action. In…
Ensure Your Direct Mail Delivers With These Priceless Tools
You have diligently planned and strategized for your direct mail campaign. You’ve created a compelling offer, built a strong creative, and developed custom models. Synchronizing your digital campaigns and monitoring in-home distribution many be your final steps, but their roles…
Tips to Create Direct Mail Every Generation Will Love to Read
In 2020, the U.S. consumer group will incorporate multiple age groups, from Baby Boomers to Generation Z. With a better understanding of the generational behaviors and attitudes that make your customers unique, marketers can deliver direct mail packages that continue…
COVID-19 Consumer Snapshot
Upon the announcement of a global pandemic, direct marketers ran to the drawing board to develop crisis marketing strategies to cushion their brand from the impact of shifting COVID-19 consumer behavior. But to truly rise to the challenge of driving…
Integrated Direct Marketing Strategy: Offline Data Boosts Digital Marketing Performance
An integrated direct marketing strategy is growing in popularity as advertisers search for the secret to a profitable and scalable omnichannel strategy. This article shares how today’s marketers can use highly-predictive offline data to boost digital marketing performance and propel…
Beginners Guide to Direct Mail
Of course, you’re considering direct mail! Not only is it delivered by the most trusted brand among U.S. consumers, but Epsilon reports 3 out of 4 people prefer it to other forms of advertising. It’s also a justified personal, memorable…
How a Modern Direct Mail Testing Strategy Can Save Your ROI
David Ogilvy, the Father of Advertising, once said, “Never stop testing, and your advertising will never stop improving.” Your current direct mail campaign may be profitable, but how do you know a different format, offer, or list wouldn’t perform even better?…
Ensure Your Direct Marketing Data Security
Move over oil, personal data has secured its position as the world’s most valuable resource. Direct response marketers could not agree more, as the industry relies on sophisticated consumer data to build successful customer and prospect models. Yet 73% of…
Why use direct mail marketing?
As consumers adopted e-commerce and the digital world flourished, you may have questioned why use direct mail marketing? We get it. Digital marketing has been a successful strategy for many of today’s leading DTC brands. But the reality is that…
Eight Signs Your Direct Mail Attribution Model is Stifling Your Growth
In today’s mixed media marketplace, a melody of offline and online advertising tactics deserve credit for nudging along each individual sale. But even though most every aspect of these tools is precisely measurable (and often in real time), painstakingly attributing…
Leading bank gets big lift from multichannel digital campaign
About the Client East West Bancorp is a premier bank focused exclusively on the United States and Greater China markets with more than 130 locations worldwide. The company’s wholly owned subsidiary, East West Bank, is one of the largest independent…