Category Direct Mail Blog

Following a strong first quarter, direct marketers mailed 6.2 billion pieces in Q2 2025 – bringing 2025’s total direct mail volume to 13.5 billion pieces. While direct mail volume is trailing 2024’s second quarter by 15.7%, this gap is primarily…

When we imagined the future, we pictured robot butlers, flying cars, and vacations on Mars. We didn’t expect artificial intelligence to write headlines, build prospect models, and automate customer journeys. Despite these advances, there is one area where AI continues…

“Direct mail is old-school, not used anymore, doesn’t work, too expensive…” we have heard it all. But here’s a little secret: all those beliefs are just myths. Here are 40 of our favorite direct mail statistics that will convince you…

Reflecting on the first half of the year, it’s clear that 2025 direct mail campaigns are creating new momentum. As brands adjust to shifting consumer behaviors and rising expectations, direct mail continues to prove its value as a reliable, high-performing…

You’re already sold on why direct mail marketing is effective in customer connections and response, so now it’s time to choose a shared direct mail or solo direct mail strategy. To understand which direct mail approach is best for your…

When direct mail response rates start to plateau or fluctuate, it’s rarely random. It’s usually a sign that something in your targeting, creative, or offer strategy has grown stale or misaligned with your audience. If you’re not measuring with precision,…

In the last several years, AI tools have transformed the marketing and creative industries. What once felt like experimental technology has become embedded in everyday workflows, from brainstorms to campaign development. Since its debut in late 2022—and the release of…