FEATURED ARTICLE
SeQuel Response Rebrands as Franklin Madison Direct
SeQuel Response, a leader in direct mail and targeted customer acquisition strategies for over 16 years, is excited to announce its rebrand to Franklin Madison Direct.
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Direct response is always evolving. Are you keeping up? From data-driven insights to creative best practices, we bring you the latest trends and tactics shaping the industry. Whether you're optimizing direct mail or fine-tuning multichannel digital campaigns, our blog has the expert advice you need to make every dollar count. Filter by category or tag below to refine your search based on your campaign objectives or interests.
Direct Mail Volume & Trends Report: H1 2026
Direct marketers remained highly active through the first half of 2026, mailing more than 15.1 billion pieces of direct mail between January and June. While total volume was relatively stable compared to the first half of 2025, marketers continued to…
Three Ways to Sleigh Your Holiday Direct Mail Campaign
It’s never too early to start thinking about the holidays when you’re trying to market to consumers who do most of their spending during the holiday months. However, with costs rising, you can expect shoppers to be searching for the…
Franklin Madison Direct Named Among Clutch’s Top Direct Marketing Companies
Clutch—the leading global marketplace of B2B service providers—has recognized Franklin Madison Direct as a 2026 Clutch Global Award winner for Direct Marketing. Honorees are selected for their industry expertise and ability to deliver, and scores are calculated from client feedback…
Same List, Different Customers: Smarter Home Delivery Campaigns Start with Customer Insights
Two neighbors receive the same home delivery box on the same day. One is a week away from canceling. The other just added a second subscription. Yet the mail piece that reaches them is identical: the same headline, the same offer,…
The Problem with Direct Mail Automation
Direct mail automation has made it easier than ever for brands to launch campaigns. What once required weeks or months of coordination across data, creative, production, and deployment can now be triggered and executed with minimal effort. For many brands, this shift is a huge advantage. Campaigns are…
What Are You Missing Between Acquisition and Retention?
For most organizations, acquisition and retention are tracked separately. Acquisition is measured through response rates, conversion metrics, and cost per acquisition. Retention is evaluated through engagement, usage, and long-term customer value. Both are critical, and both are typically optimized with…
Why Brands Choose Franklin Madison Direct as Their Preferred Direct Marketing Partner
Choosing the right direct marketing partner can have a significant impact on campaign performance, customer acquisition, and long-term growth. Brands today need more than execution support—they need strategic guidance, reliable attribution, and campaigns that continuously improve over time. How do…
3 Ways Direct Mail Influences Online Conversions
Direct mail is often discussed as a channel exclusively for awareness or as a complement to digital, but that framing undersells what it actually does. When a mail piece hits the mailbox, consumers don’t pause their digital lives. They scan,…
Rising USPS Rates Are Reshaping Direct Mail Economics
The United States Postal Service has once again signaled an increase in postage costs. While these changes appear incremental in isolation, they are just a piece of a longer pattern of gradual price escalation that has redefined direct mail economics at scale. For marketers, these developments reflect a broader operating…
If Your Campaign Worked, Can You Actually Prove Why?
Marketing teams love to celebrate a campaign that hits its targets: new accounts, increased deposits, or higher engagement. But as a director or executive responsible for acquisition strategy, you know the story isn’t complete unless you can pinpoint why it…
Direct Mail Research: 2026 Direct Mail Marketing Benchmark Report
MINNEAPOLIS, Minn., March 2026 – As marketers navigate fluctuating digital costs and crowded online environments, new industry research shows direct mail standing out for its consistency, engagement, and ability to drive measurable action. Commissioned by Franklin Madison Direct and conducted by…
As Seen on Forbes: Customer Acquisition In Financial Services Is Broken; Offline Data Can Fix It
Rising costs, privacy shifts, and declining signal quality are challenging the promise of digital-first acquisition in financial services. In his latest Forbes Agency Council article, Franklin Madison Direct’s GVP, Erik Koenig, explores why offline data is becoming a critical advantage in driving…