Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
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Data Modeling Doubles Sales
A meal delivery brand partnered with FM Direct to optimize its direct mail strategy through custom prospect modeling. By refining audience targeting and reducing production costs, the brand achieved a 94% sales increase, doubled sales rate, and lowered CPA by 48%, positioning direct mail as a key growth driver.
Your Goals, Our Focus
From direct mail testing to integrated marketing, we’ve helped brands execute with purpose and precision. Our collection of success stories is built around how focused goals shape and guide strategy. You’ll find the insights you need to take your efforts to the next level, with proven results that show what’s possible when your priorities align with your actions.
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Channel launch integrates digital and TV branding
This fast-growing meal-kit delivery service had optimized its digital, TV and radio advertising, and wanted to test direct mail as a scaling opportunity. Franklin Madison Direct developed a FactorTest™ matrix that included four creative concepts, seven data models, 10 vertical files and five offers over a three-month test phase.
Read MoreChannel launch integrates digital and TV branding
Surround delivers exceptional lift in sales rate
Looking to grow, this home protection provider was eager to establish a significant DTC presence in the direct mail channel, and beyond. Franklin Madison Direct’s proven, data-driven approach to mail and digital marketing was exactly what they were looking for in their new direct response partner.
Read MoreSurround delivers exceptional lift in sales rate
Customer acquisitions climb with channel launch
Digital and social advertising were valuable acquisition channels for this direct-to-consumer skincare provider, but they wanted to expand their direct marketing strategy for increased growth and scale. Franklin Madison Direct’s proven experience in the DTC market gave the client confidence to test direct mail as an acquisition tool.
Read MoreCustomer acquisitions climb with channel launch
Disciplined creative strategy solidifies direct mail scalability
This travel insurer’s direct mail packages required fresh and engaging creative to keep direct mail positioned as the organization’s primary lead generation channel. Franklin Madison Direct developed and implemented a disciplined approach to creative testing in which new concepts are tested and backtested on a consistent schedule.
Read MoreDisciplined creative strategy solidifies direct mail scalability
Direct mail campaign heightens brand awareness and lead generation
Looking for scale in a highly competitive market, this national insurer was in search of a new channel to gain brand recognition and drive sales leads. Although active in other direct marketing and brand awareness strategies, the insurer had yet to invest in a direct mail campaign.
Read MoreDirect mail campaign heightens brand awareness and lead generation
Leading brand chooses FM Direct after competitive direct mail test
Looking to challenge its existing mail performance, a leading home services brand asked Franklin Madison Direct to participate in a head-to-head direct mail test against their current agency. The winning agency would either keep, or takeover, the brand’s significant direct mail program.
Read MoreLeading brand chooses FM Direct after competitive direct mail test
Direct mail for meal delivery diversifies marketing mix and drives sales
Although experiencing great success with online marketing programs, this meal delivery brand was eager to diversify its advertising budget and find scale offline. Franklin Madison Direct launched the brand into the mail channel with FactorTest™, efficiently testing multiple data models, offers, and creative concepts to identify the best performing strategy.
Read MoreDirect mail for meal delivery diversifies marketing mix and drives sales
Mail channel earns thousands of sales and millions in revenue
After a DTC sleep brand had great success with online marketing strategies, it was time to expand into offline channels for sustainable growth. The brand launched into mailboxes with FactorTest, testing a combination of five direct mail lists, three creative packages, and one offer to identify the best performers.
Read MoreMail channel earns thousands of sales and millions in revenue
Polished approach to data and creative testing revives channel scale and performance
An online retailer was struggling to find scale with their existing direct mail program and challenged SeQuel to renew channel performance with a new data and creative strategy. Franklin Madison Direct hit the ground running by testing over 610K records using our proprietary FactorTest™ method.
Read MorePolished approach to data and creative testing revives channel scale and performance
Direct mail campaign test yields low CPA for hearing aid manufacturer
To expand its audience and improve cost per acquisition, a hearing aid manufacturer sought the expertise of a direct response agency partner to explore growth opportunities beyond digital channels. By implementing the FactorTest methodology for the brand’s initial mailing, Franklin Madison Direct identified the optimal combination of data and creative.
Read MoreDirect mail campaign test yields low CPA for hearing aid manufacturerInnovative data modeling technique delivers unprecedented CPI
After executing direct mail in-house for a few years, a real estate company was ready for a strategic partner to scale its direct mail marketing program at a desirable cost per inquiry (CPI) metric. Franklin Madison Direct recommended the FactorTest methodology to pinpoint the optimal combination of data, offer, and creative.
Read MoreInnovative data modeling technique delivers unprecedented CPI
Head-to-head test leads to program win-back
A home services brand chose an alternate vendor, but later renewed its partnership with FM Direct after experiencing performance inefficiencies. FM Direct was tasked with sourcing nearly one million records for a head-to-head test campaign against the existing vendor, which included Surround’s digital campaign on all records.
Read MoreHead-to-head test leads to program win-back