Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
SUBSCRIPTION SERVICES
Data Modeling Doubles Sales
A meal delivery brand partnered with FM Direct to optimize its direct mail strategy through custom prospect modeling. By refining audience targeting and reducing production costs, the brand achieved a 94% sales increase, doubled sales rate, and lowered CPA by 48%, positioning direct mail as a key growth driver.
Your Goals, Our Focus
From direct mail testing to integrated marketing, we’ve helped brands execute with purpose and precision. Our collection of success stories is built around how focused goals shape and guide strategy. You’ll find the insights you need to take your efforts to the next level, with proven results that show what’s possible when your priorities align with your actions.
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Innovative data modeling technique delivers unprecedented CPI
After executing direct mail in-house for a few years, a real estate company was ready for a strategic partner to scale its direct mail marketing program at a desirable cost per inquiry (CPI) metric. Franklin Madison Direct recommended the FactorTest methodology to pinpoint the optimal combination of data, offer, and creative.
Head-to-head test leads to program win-back
A home services brand chose an alternate vendor, but later renewed its partnership with FM Direct after experiencing performance inefficiencies. FM Direct was tasked with sourcing nearly one million records for a head-to-head test campaign against the existing vendor, which included Surround’s digital campaign on all records.
Warranty brand achieves significant sales growth with FM Direct’s data models
A home and auto warranty company had a mature and high-volume direct mail program but was not seeing the sales growth it was hoping for. Franklin Madison Direct provided a test campaign that included data models with an ongoing source of incremental records.
Franklin Madison Direct helps B2B brand identify and reach ideal prospects
A leading B2B brand was relying on digital marketing to reach small and medium-sized businesses, but was understandably experiencing scale limitations and was having difficulties identifying its ideal prospect in terms of industry, company size, and the recipient’s job title.
Personal finance brand achieves record-breaking enrollment rates
After executing direct mail in-house for a few years, a brand specializing in home equity loans sought a full-service partner to elevate campaign performance and facilitate growth. Franklin Madison Direct relaunched the brand into mailboxes with a strategic testing approach to identify incremental new prospects and a control format. This involved analyzing performance based on credit variables such as unsecured debt amount, FICO, and debt ratio.
Direct mail channel launch drives $700k in revenue
An online retailer specializing in saunas and cold plunges was ready to break out of their digital marketing bubble. With a solid foundation in affiliate and digital marketing, they sought to diversify their customer acquisition strategy and test direct mail’s viability. Franklin Madison Direct’s full-service approach was exactly what the brand needed to successfully launch into uncharted territory.
Mental health brand boosts patient acquisition through direct mail
Looking to scale patient acquisition while keeping its CPA within target levels, a mental health brand sought a HIPAA-compliant direct response partner to unlock new opportunities for growth. Franklin Madison Direct introduced the client to direct mail with an initial test of 100k pieces, which quickly expanded to monthly campaigns of 400k pieces.
Telecom provider discovers the value of a direct mail partner
A regional telecommunications provider, previously managing direct mail campaigns in-house, sought to accelerate customer acquisition across both new and existing service areas. Franklin Madison Direct set up a creative A/B test using a redesigned envelope format, personalized to provide the best pricing options within each of the client’s seven geo-markets and internet speed service areas.
Direct mail drives incremental scale for e-commerce brand
A photo memorabilia company, reliant on paid search, sought to scale through new marketing channels. FM Direct launched a direct mail test campaign using a bifold self-mailer to target both new prospects and previous customers. The previous customer segment performed exceptionally well, delivering a high return on ad spend and affordable CPA.
Home security company launches direct marketing program to drive six-figure annual sales with FM Direct
A fast-growing home security company partnered with FM Direct to launch its direct marketing program and achieve six-figure annual sales. Over three months, FM Direct tested five models, 16 affinity files, three offers, and three creative concepts, generating 189 indexed test cells.
FM Direct elevates mail program through strategic partnership with Franklin Madison
A life insurance company sought a strategic partner to refine its direct mail program. FM Direct developed three custom lookalike models, activated Surround™ for maximum engagement, and collaborated with Franklin Madison’s creative team on three unique mail concepts. Using FactorTest™, FM Direct dentified the best-performing strategy, doubling sales and volume while beating the CPA target.
Agency-led Strategy Boosts Response Rate for Debt Settlement Brand
A personal loan and debt consolidation brand faced challenges predicting in-home timing and results after sourcing its own direct mail data. To improve targeting and control, the brand partnered with FM Direct, which introduced two new data segments, maximized enrollment, and minimized cost per dollar enrolled.