Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
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SeQuel Response Rebrands as Franklin Madison Direct
SeQuel Response, a leader in direct mail and targeted customer acquisition strategies for over 16 years, is excited to announce its rebrand to Franklin Madison Direct.
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Direct response is always evolving. Are you keeping up? From data-driven insights to creative best practices, we bring you the latest trends and tactics shaping the industry. Whether you're optimizing direct mail or fine-tuning multichannel digital campaigns, our blog has the expert advice you need to make every dollar count. Filter by category or tag below to refine your search based on your campaign objectives or interests.
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Shared or Solo Direct Mail: Which is Best for My Brand?
You’re already sold on why direct mail marketing is effective in customer connections and response, so now it’s time to choose a shared direct mail or solo direct mail strategy. To understand which direct mail approach is best for your…
Direct Mail Response Rates: What You Need to Know
When direct mail response rates start to plateau or fluctuate, it’s rarely random. It’s usually a sign that something in your targeting, creative, or offer strategy has grown stale or misaligned with your audience. If you’re not measuring with precision,…
ChatGPT & Direct Response Copywriting: A Creative Showdown
In the last several years, AI tools have transformed the marketing and creative industries. What once felt like experimental technology has become embedded in everyday workflows, from brainstorms to campaign development. Since its debut in late 2022—and the release of…
Franklin Madison Direct: How We’re Different (and Still the Same)
Curious about the new name behind your trusted direct marketing partner? The Franklin Madison Direct agency is the reimagined identity of SeQuel Response—now operating as the direct response marketing arm of Franklin Madison. This evolution strengthens our ability to deliver…
Turning Fears into Opportunities: The Future of Direct Mail
In the face of rising costs, evolving USPS regulations, and operational complexity, some marketers are questioning the role of mail in their future mix. These concerns are valid, but they also point to a deeper truth: the future of direct…
Truths About Lookalike Targeting for Mailers
You’ve probably heard it all before: “target smarter,” “build a lookalike audience,” “optimize your list.” Under the surface of those common phrases lies a lot of variation, especially in how different agencies approach modeling. While most marketers are using lookalike…
Direct Mail Volume & Trends Report: Q1 2025
Early industry data from Competiscan shows marketers mailed more than 6.4 billion pieces in the first quarter of 2025. Total quarterly volume is down just slightly from Q4 2024, while YOY volume is down 7.1%. This Quarter’s Direct Mail Volume &…
Johnson Anderson Named Franklin Madison Direct’s 2024 David Forster Vendor of the Year
Johnson Anderson has been named Franklin Madison Direct’s ninth-annual David Forster Vendor of the Year, honoring the production partner’s display of concerted effort, integrity, proactivity, creativity, and unselfishness. The award was presented to Johnson Anderson representatives during a luncheon ceremony on April…
Direct Response Marketing Agency SeQuel Response Rebrands as Franklin Madison Direct
Eden Prairie, MN – April 24, 2025—SeQuel Response, a leader in direct mail and targeted customer acquisition strategies for over 16 years, is excited to announce its rebrand to Franklin Madison Direct. Acquired by Franklin Madison in 2022, this brand…
Tips to Boost Direct Marketing ROI (That You Won’t Find Anywhere Else)
As the holiday season kicks off, we’re not only looking at an end-of-year sales surge but at a perfect time to reflect on strategy. For savvy marketers, this period is a launchpad into another year where competition will grow fiercer,…
Letter vs Postcard: What Format is Right for My Brand?
Envelopes and postcards are two of the most effective direct mail formats for delivering a brand’s marketing message. Both offer strong response rates and impressive ROI—but how do you determine which format best aligns with your brand’s voice, industry, and…
Direct Response Agencies in 2025: What to Look For
Deciding between direct response agencies in 2025 could be the turning point for your brand’s success—or your biggest regret. The stakes are high, as your company will rely on this team for growth, and you will depend on them for…