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Data Modeling Doubles Sales
A meal delivery brand partnered with FM Direct to optimize its direct mail strategy through custom prospect modeling. By refining audience targeting and reducing production costs, the brand achieved a 94% sales increase, doubled sales rate, and lowered CPA by 48%, positioning direct mail as a key growth driver.
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From direct mail testing to integrated marketing, we’ve helped brands execute with purpose and precision. Our collection of success stories is built around how focused goals shape and guide strategy. You’ll find the insights you need to take your efforts to the next level, with proven results that show what’s possible when your priorities align with your actions.
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Surround strategy proves the value of integration
After a successful launch into the mail channel, this meal delivery service was eager to maximize direct mail’s potential as a high-performing marketing channel. Franklin Madison Direct recommended merging the strengths of direct mail and digital advertising by reaching direct mail recipients through digital impressions before and during the mail delivery process via Surround™.
Read MoreSurround strategy proves the value of integration
omnIDirect achieves CPL and new customer acquisition goal
A reputable home warranty brand was eager to determine if other marketing channels could acquire customers at a comparable scale and cost-per-lead (CPL) as direct mail. Since the client had a strong history of using prospect data models, Franklin Madison Direct recommended a digital strategy that makes use of offline data.
Read MoreomnIDirect achieves CPL and new customer acquisition goal
Mobile bank service attracts hundreds of new users with omnIDirect
When budget constraints put direct mail on pause, a mobile bank service was in search of an affordable approach to targeting high-quality prospects. Franklin Madison Direct suggested a digital campaign test to engage an offline audience in a programmatic, open-web environment. Using the omnIDirect targeting approach, display and web-video assets were served to 625,000 offline lookalike model records.
Read MoreMobile bank service attracts hundreds of new users with omnIDirect
Targeted direct mail campaign drives retail store sales and traffic
Having previously managed its mailings in-house, a food and beverage retailer sought a direct mail agency to increase traffic and sales at their seasonal pop-up locations. Franklin Madison Direct launched a direct mail campaign to support hundreds of locations. The campaign was tailored to the specific sales goals of each pop-up and strategically timed to coincide with every store opening.
Read MoreTargeted direct mail campaign drives retail store sales and traffic
Polished approach to data and creative testing revives channel scale and performance
An online retailer was struggling to find scale with their existing direct mail program and challenged SeQuel to renew channel performance with a new data and creative strategy. Franklin Madison Direct hit the ground running by testing over 610K records using our proprietary FactorTest™ method.
Read MorePolished approach to data and creative testing revives channel scale and performance
Top fitness brand discovers the power of a dynamic direct mail partner
A prominent connected fitness brand sought to scale its new audience reach and increase conversions while effectively measuring the incremental cost of acquisition (CAC). Previously managing their own mailings in-house, they needed a reliable direct mail partner to take their program to the next level.
Read MoreTop fitness brand discovers the power of a dynamic direct mail partner
Surround spurs record-breaking conversions
After a successful launch into the mail channel, this meal delivery service was eager to maximize direct mail’s potential as a high-performing marketing channel. Franklin Madison Direct recommended merging the strengths of direct mail and digital advertising by reaching direct mail recipients through digital impressions before and during the mail delivery process via Surround™.
Read MoreSurround spurs record-breaking conversionsCampaign takeover propels clothing brand to new heights
A fast-growing womenswear brand was in search of improved mail campaign management and execution, while retaining high performance. Franklin Madison Direct relaunched the brand into mailboxes with a systematic testing approach that included a fresh creative strategy.
Read MoreCampaign takeover propels clothing brand to new heights
Direct mail campaign test yields low CPA for hearing aid manufacturer
To expand its audience and improve cost per acquisition, a hearing aid manufacturer sought the expertise of a direct response agency partner to explore growth opportunities beyond digital channels. By implementing the FactorTest methodology for the brand’s initial mailing, Franklin Madison Direct identified the optimal combination of data and creative.
Read MoreDirect mail campaign test yields low CPA for hearing aid manufacturer
Innovative data modeling technique delivers unprecedented CPI
After executing direct mail in-house for a few years, a real estate company was ready for a strategic partner to scale its direct mail marketing program at a desirable cost per inquiry (CPI) metric. Franklin Madison Direct recommended the FactorTest methodology to pinpoint the optimal combination of data, offer, and creative.
Read MoreInnovative data modeling technique delivers unprecedented CPI
Campaign takeover yields thousands of new appointments for vet clinic
Looking to push beyond automated direct mail platforms and drive appointments at a low cost, a veterinary clinic was eager to find a strategic partner to target prospects near their new branch locations. Franklin Madison Direct’s turnkey, full-service model proved to be exactly what the brand was looking for.
Read MoreCampaign takeover yields thousands of new appointments for vet clinicHome warranty brand enhances digital advertising strategy with omnIDirect
A reputable home warranty brand was eager to diversify digital advertising performance with a new targeting approach. Franklin Madison Direct proposed a test comparing standard online targeting segments with offline-based audience models. Using OmnIDirect as a multi-channel prospecting strategy, offline models were activated online through a deterministic identity graph.
Read MoreHome warranty brand enhances digital advertising strategy with omnIDirect