SUBSCRIPTION SERVICES
Data Modeling Doubles Sales
A meal delivery brand partnered with FM Direct to optimize its direct mail strategy through custom prospect modeling. By refining audience targeting and reducing production costs, the brand achieved a 94% sales increase, doubled sales rate, and lowered CPA by 48%, positioning direct mail as a key growth driver.
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Specialty insurer achieves performance boost with FM Direct’s paid and organic digital marketing
A leading specialty insurer was looking to grow its direct-to-consumer business via the most fruitful digital marketing channels in the industry — paid and organic search. The insurer had been working with a vertically specialized agency that had struggled to make any headway in non-branded paid search.
Read MoreSpecialty insurer achieves performance boost with FM Direct’s paid and organic digital marketing
Multinational bank leverages tri-lingual program to drive deposit increases
A multinational bank wanted to drive deposit increases via a CD campaign featuring multiple rates and terms. Franklin Madison Direct built a program in three languages to maximize awareness of the offer and to drive traffic to the campaign landing pages.
Read MoreMultinational bank leverages tri-lingual program to drive deposit increases
International fraternal benefits organization drives enrollment boost
After engaging in direct marketing for about a year, an international fraternal benefits organization had seen a 70% decline in enrollment rate and wanted to reach 100,000 new enrollments by year-end. Franklin Madison Direct built a matrix that tested two unique offers and three different creative concepts and also developed an email/postcard follow-up strategy.
Read MoreInternational fraternal benefits organization drives enrollment boost
Meal-kit subscription brand reaches niche audience through targeted mail plan
A top-ranked meal delivery service enlisted Franklin Madison Direct to make up for lost ground after a significant dip in digital leads, costing them precious sales. First, FM Direct launched the client into the direct mail arena, undergoing several creative, offer and list tests within a two-month period.
Read MoreMeal-kit subscription brand reaches niche audience through targeted mail plan
Multinational bank drives traffic and conversions through digital media strategy
A multinational bank tapped Franklin Madison Direct to develop and execute a digital media strategy targeting small and medium-sized businesses (SMBs) with the goal of efficiently driving traffic and conversions on campaign-specific landing pages. FM Direct leveraged the clients existing banned ads and launched a campaign plan based on the highly targeted video-delivery capabilities of YouTube and Facebook.
Read MoreMultinational bank drives traffic and conversions through digital media strategy
Donor retention campaign thrives
A national not-for-profit organization wanted to expand their direct mail strategy to include a campaign focused on advancing newly-acquired and past donors to recurring, monthly supporters. As an existing Franklin Madison Direct client, the non-profit already had a performing donor acquisition campaign with creative controls.
Read MoreDonor retention campaign thrives
Surround strategy boosts sales rate
Direct mail had already proven itself as an effective acquisition channel for this meal subscription provider, but the client was looking for additional opportunities to raise sales yet maintain CPAs.
Read MoreSurround strategy boosts sales rateIdentity theft protection service utilizes direct marketing as potent sales driver
This identity theft protection service advertised heavily across broadcast channels, but had never tried direct marketing and feared it was missing out on a potent sales driver. Franklin Madison Direct built a comprehensive FactorTest™ matrix that included various offers, creative concepts and lists files to generate hundreds of indexed data cells.
Read MoreIdentity theft protection service utilizes direct marketing as potent sales driver
Acquisition campaign grows donor network
A national not-for-profit was in search of a direct mail partner who would be mutually invested in achieving the organization’s goals. FM Direct’s strong value culture and proven direct response strategies made for a perfect match.
Read MoreAcquisition campaign grows donor network
Home warranty provider uses direct mail to meet aggressive growth goals
A leading home warranty provider was investing heavily in digital advertising channels but needed to quickly increase its acquisition numbers in order to meet aggressive growth goals. New to direct mail, the client’s marketing department had limited knowledge of the channel but agreed to run a small “gut check” mailing to measure its viability as an acquisition tool.
Read MoreHome warranty provider uses direct mail to meet aggressive growth goals
New York-based company generates 22,000 new customers in first year of direct mail campaign
After maxing out all digital growth opportunities, a New York-based company in the debt settlement industry wanted to test direct mail to find more scale. Franklin Madison Direct developed a FactorTest™ matrix that included four creative concepts and a dozen list sources over a three-month test window.
Read MoreNew York-based company generates 22,000 new customers in first year of direct mail campaign
Unexpected creative format boosts direct mail performance
After experiencing a decline in annual premium, this specialty insurer was looking for a partner to explore a new approach to direct mail creative. As a highly regarded brand in the industry, Franklin Madison Direct understood the importance of preserving this brand’s integrity within the direct mail channel.
Read MoreUnexpected creative format boosts direct mail performance