Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
HOME SERVICES
Direct Mail Drives Six-Figure Sales
A home security company launched a targeted direct marketing program with Franklin Madison Direct to drive six-figure annual sales. Over just three months, multiple test models and creative concepts led to 189 indexed test cells, fueling customer growth and increasing direct mail volume by 173%. Within a year, direct mail accounted for 25% of annual sales.
Growth Isn’t One-Size-Fits-All
From tested channels to tailored messaging, results don’t lie — and they rarely look the same from one industry to the next. That’s why we’ve curated our success stories to showcase what’s worked in different spaces. Whether you’re in finance, insurance, retail, or beyond, you’ll find proven strategies that can work for your industry — and help you reach your goals.
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Maximized USPS incentive leads to six-figure savings, feeding new customer growth
A successful direct mail program looked to Franklin Madison Direct for new opportunities to grow their acquisition. FM Direct identified an opportunity to maximize postage savings that could be reinvested into a direct mail acquisition program, fueling significant customer growth.
Home security company launches direct marketing program to drive six-figure annual sales with FM Direct
A fast-growing home security company partnered with FM Direct to launch its direct marketing program and achieve six-figure annual sales. Over three months, FM Direct tested five models, 16 affinity files, three offers, and three creative concepts, generating 189 indexed test cells.