Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
FEATURED SUCCESS STORY
Direct mail proves profitable for lawn care subscription service
A subscription-based lawn care brand relied heavily on digital marketing but lacked a scalable, cost-efficient offline acquisition channel.
Success Stories
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Retargeting campaign multiplies customer LTV
This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.
Specialty insurer achieves performance boost with FM Direct’s paid and organic digital marketing
A leading specialty insurer was looking to grow its direct-to-consumer business via the most fruitful digital marketing channels in the industry — paid and organic search. The insurer had been working with a vertically specialized agency that had struggled to make any headway in non-branded paid search.
International fraternal benefits organization drives enrollment boost
After engaging in direct marketing for about a year, an international fraternal benefits organization had seen a 70% decline in enrollment rate and wanted to reach 100,000 new enrollments by year-end. Franklin Madison Direct built a matrix that tested two unique offers and three different creative concepts and also developed an email/postcard follow-up strategy.
Identity theft protection service utilizes direct marketing as potent sales driver
This identity theft protection service advertised heavily across broadcast channels, but had never tried direct marketing and feared it was missing out on a potent sales driver. Franklin Madison Direct built a comprehensive FactorTest™ matrix that included various offers, creative concepts and lists files to generate hundreds of indexed data cells.
Unexpected creative format boosts direct mail performance
After experiencing a decline in annual premium, this specialty insurer was looking for a partner to explore a new approach to direct mail creative. As a highly regarded brand in the industry, Franklin Madison Direct understood the importance of preserving this brand’s integrity within the direct mail channel.
Channel launch brings significant growth for insurer
A budding auto insurance provider had yet to utilize one of the industry’s strongest acquisition tools: direct mail. Franklin Madison Direct launched the insurer into the direct mail channel by testing three models and one creative
Disciplined creative strategy solidifies direct mail scalability
This travel insurer’s direct mail packages required fresh and engaging creative to keep direct mail positioned as the organization’s primary lead generation channel. Franklin Madison Direct developed and implemented a disciplined approach to creative testing in which new concepts are tested and backtested on a consistent schedule.
Direct mail campaign heightens brand awareness and lead generation
Looking for scale in a highly competitive market, this national insurer was in search of a new channel to gain brand recognition and drive sales leads. Although active in other direct marketing and brand awareness strategies, the insurer had yet to invest in a direct mail campaign.
Agile digital blitz reaches and converts onboarded lookalike audience
An identity protection client came to Franklin Madison Direct seeking a last-minute, end-of-the-quarter sales push. FM Direct’s digital team crafted a highly targeted and effective digital strategy that leveraged high-performing digital assets and proven offline lookalike models.
Smart data strategy optimizes CPA and hits sales target
After previous mail strategies missed the mark on CPA and performance, a Medicare insurance provider turned to Franklin Madison Direct for a fresh approach. A detailed data review revealed audience age inaccuracies, jeopardizing the relevancy of the mailer to prospects and impacting program success.
Surround amplifies success for top-tier brands
Nearly three dozen Franklin Madison Direct clients sought to improve the effectiveness of their mail campaigns without significantly raising budgets, aiming for higher response rates and conversions. Surround™ was presented to each brand as a tactic to deliver relevant and timely digital interactions to their mail recipients during the mail drop phase.
Direct mail channel launch drives efficient CPA for pet insurance brand
Limited to the boundaries of its existing digital strategies, a leading pet insurance brand was ready to tap into a wider audience with a direct mail marketing program. Franklin Madison Direct executed the brand’s direct mail launch, aiming to drive a high volume of new customers at an efficient cost per acquisition (CPA).