Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
FEATURED SUCCESS STORY
Direct mail proves profitable for lawn care subscription service
A subscription-based lawn care brand relied heavily on digital marketing but lacked a scalable, cost-efficient offline acquisition channel.
Success Stories
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Channel launch diversifies mix for digitally-grown brand
A premier subscription box service offering full-size lifestyle products was investing heavily in digital channels and influencer marketing, but was looking for added scale and channel diversity. FM Direct launched the client into direct mail with an initial 100,000-piece “gut check,” testing three models, one offer and one creative concept.
Read MoreChannel launch diversifies mix for digitally-grown brand
Meal-kit subscription brand reaches niche audience through targeted mail plan
A top-ranked meal delivery service enlisted Franklin Madison Direct to make up for lost ground after a significant dip in digital leads, costing them precious sales. First, FM Direct launched the client into the direct mail arena, undergoing several creative, offer and list tests within a two-month period.
Read MoreMeal-kit subscription brand reaches niche audience through targeted mail planSurround strategy boosts sales rate
Direct mail had already proven itself as an effective acquisition channel for this meal subscription provider, but the client was looking for additional opportunities to raise sales yet maintain CPAs.
Read MoreSurround strategy boosts sales rateA top-ranked meal delivery company leverages Surround for continual growth
A top-ranked meal delivery company suffered a significant dip in digital leads costing them precious sales. The brand had already tried shared mail and was seeking a fresh approach to their direct marketing strategy. First, Franklin Madison Direct launched the client into the solo direct mail arena, undergoing several creative, offer and list tests within a two-month period.
Read MoreA top-ranked meal delivery company leverages Surround for continual growth
Scalable channel enrolls 6K new customers in a single drop
A fast-growing subscription wellness app was in search of an alternative marketing channel to run alongside their existing digital and media strategy. Although the brand was not new to the direct mail channel, they were in search of a proven partner that could help them establish a scalable program.
Read MoreScalable channel enrolls 6K new customers in a single dropChannel launch integrates digital and TV branding
This fast-growing meal-kit delivery service had optimized its digital, TV and radio advertising, and wanted to test direct mail as a scaling opportunity. Franklin Madison Direct developed a FactorTest™ matrix that included four creative concepts, seven data models, 10 vertical files and five offers over a three-month test phase.
Read MoreChannel launch integrates digital and TV brandingInaugural campaign acquires new customers despite challenging environment
After relying on digital marketing channels for initial brand growth, this streaming service wanted to expand brand awareness and reach their untapped audience, offline. Through data partnerships and comprehensive analytics, Franklin Madison Direct was able to append a physical address from the streaming brand’s customer email addresses to build highly targeted prospect lookalike models.
Read MoreInaugural campaign acquires new customers despite challenging environment
Budding subscription brand identifies mail as key growth channel
A growing produce subscription brand was looking for an offline channel that could consistently provide scale and generate high LTV customers to diversify its digital-heavy direct marketing strategy.
Read MoreBudding subscription brand identifies mail as key growth channelCampaign takeover drives millions in revenue
An ecommerce meat and seafood delivery brand was eager to revive direct mail program performance with a new strategy. Franklin Madison Direct proven experience with scaling ecommerce brands in the channel with a data-driven philosophy proved to be exactly what the brand was looking for in its new partner.
Read MoreCampaign takeover drives millions in revenueDirect mail for meal delivery diversifies marketing mix and drives sales
Although experiencing great success with online marketing programs, this meal delivery brand was eager to diversify its advertising budget and find scale offline. Franklin Madison Direct launched the brand into the mail channel with FactorTest™, efficiently testing multiple data models, offers, and creative concepts to identify the best performing strategy.
Read MoreDirect mail for meal delivery diversifies marketing mix and drives salesTargeted digital campaign converts hundreds of prospects
A meal delivery brand was looking to maximize the performance of its largest direct mail campaign of the season. Rather than run two mail-only campaigns, the brand utilized Surround to execute a coordinated direct mail and digital marketing strategy.
Read MoreTargeted digital campaign converts hundreds of prospects
Top fitness brand discovers the power of a dynamic direct mail partner
A prominent connected fitness brand sought to scale its new audience reach and increase conversions while effectively measuring the incremental cost of acquisition (CAC). Previously managing their own mailings in-house, they needed a reliable direct mail partner to take their program to the next level.
Read MoreTop fitness brand discovers the power of a dynamic direct mail partner