Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
SUBSCRIPTION SERVICES
A meal delivery brand partnered with FM Direct to optimize its direct mail strategy through custom prospect modeling. By refining audience targeting and reducing production costs, the brand achieved a 94% sales increase, doubled sales rate, and lowered CPA by 48%, positioning direct mail as a key growth driver.
From direct mail testing to integrated marketing, we’ve helped brands execute with purpose and precision. Our collection of success stories is built around how focused goals shape and guide strategy. You’ll find the insights you need to take your efforts to the next level, with proven results that show what’s possible when your priorities align with your actions.
You can filter by category or tag below to refine your search.
A prominent connected fitness brand sought to scale its new audience reach and increase conversions while effectively measuring the incremental cost of acquisition (CAC). Previously managing their own mailings in-house, they needed a reliable direct mail partner to take their program to the next level.
After a successful launch into the mail channel, this meal delivery service was eager to maximize direct mail’s potential as a high-performing marketing channel. Franklin Madison Direct recommended merging the strengths of direct mail and digital advertising by reaching direct mail recipients through digital impressions before and during the mail delivery process via Surround™.
A fast-growing womenswear brand was in search of improved mail campaign management and execution, while retaining high performance. Franklin Madison Direct relaunched the brand into mailboxes with a systematic testing approach that included a fresh creative strategy.
Looking to push beyond automated direct mail platforms and drive appointments at a low cost, a veterinary clinic was eager to find a strategic partner to target prospects near their new branch locations. Franklin Madison Direct’s turnkey, full-service model proved to be exactly what the brand was looking for.
A home services brand chose an alternate vendor, but later renewed its partnership with FM Direct after experiencing performance inefficiencies. FM Direct was tasked with sourcing nearly one million records for a head-to-head test campaign against the existing vendor, which included Surround’s digital campaign on all records.
Nearly three dozen Franklin Madison Direct clients sought to improve the effectiveness of their mail campaigns without significantly raising budgets, aiming for higher response rates and conversions. Surround™ was presented to each brand as a tactic to deliver relevant and timely digital interactions to their mail recipients during the mail drop phase.
After executing direct mail in-house for a few years, a brand specializing in home equity loans sought a full-service partner to elevate campaign performance and facilitate growth. Franklin Madison Direct relaunched the brand into mailboxes with a strategic testing approach to identify incremental new prospects and a control format. This involved analyzing performance based on credit variables such as unsecured debt amount, FICO, and debt ratio.
Looking to scale patient acquisition while keeping its CPA within target levels, a mental health brand sought a HIPAA-compliant direct response partner to unlock new opportunities for growth. Franklin Madison Direct introduced the client to direct mail with an initial test of 100k pieces, which quickly expanded to monthly campaigns of 400k pieces.
A regional telecommunications provider, previously managing direct mail campaigns in-house, sought to accelerate customer acquisition across both new and existing service areas. Franklin Madison Direct set up a creative A/B test using a redesigned envelope format, personalized to provide the best pricing options within each of the client’s seven geo-markets and internet speed service areas.
A women’s apparel company approached Franklin Madison Direct to target existing customers, drive a high volume of orders, and prove the incrementality of direct mail against a holdout audience. FM Direct utilized customer segmentation to identify the most valuable targets to receive an effective, cost-efficient mailer during the peak buying season of Black Friday and Cyber Monday.
Ready to push the limits of its existing direct mail performance without sacrificing return on ad spend (ROAS), a leading cookware brand challenged Franklin Madison Direct to elevate their program. FM Direct hit the ground running with 400k mail pieces across five curated lists, three creative formats, and two distinct offers.