Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
FEATURED SUCCESS STORY
Retargeting campaign multiplies customer LTV
This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.
Success Stories
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University optimizes paid search and digital channels to build awareness
A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students.
Read MoreUniversity optimizes paid search and digital channels to build awareness
Donor retention campaign thrives
A national not-for-profit organization wanted to expand their direct mail strategy to include a campaign focused on advancing newly-acquired and past donors to recurring, monthly supporters. As an existing Franklin Madison Direct client, the non-profit already had a performing donor acquisition campaign with creative controls.
Read MoreDonor retention campaign thrives
Acquisition campaign grows donor network
A national not-for-profit was in search of a direct mail partner who would be mutually invested in achieving the organization’s goals. FM Direct’s strong value culture and proven direct response strategies made for a perfect match.
Read MoreAcquisition campaign grows donor network
Sales rate lifts with refined prospect targeting
A large medical alert provider’s direct mail strategy was standing still. The program’s low conversion rates and high CPA made them eager to challenge the status quo with a new direct marketing partner. Franklin Madison Direct’s first campaign introduced the client to FactorTest™, a smarter testing methodology for direct mail.
Read MoreSales rate lifts with refined prospect targeting
Mobile app reaches new market with direct mail launch
When digital growth began to flatline, this app-based brand sought to diversify its marketing mix by testing offline acquisition channels including direct mail and TV. New to the mail channel, the brand’s internal creative team worked closely with the Franklin Madison Direct design team to develop a creative concept that was not only on brand, but incorporated direct response strategies proven to drive conversions.
Read MoreMobile app reaches new market with direct mail launchSales explode for specialty brand after digital audit
Although content with their existing digital marketing provider, an online food specialties brand sought further growth opportunities and increased performance. The brand agreed to participate in a digital audit sponsored by Franklin Madison Direct.
Read MoreSales explode for specialty brand after digital auditDirect mail campaign test yields low CPA for hearing aid manufacturer
To expand its audience and improve cost per acquisition, a hearing aid manufacturer sought the expertise of a direct response agency partner to explore growth opportunities beyond digital channels. By implementing the FactorTest methodology for the brand’s initial mailing, Franklin Madison Direct identified the optimal combination of data and creative.
Read MoreDirect mail campaign test yields low CPA for hearing aid manufacturerCampaign takeover yields thousands of new appointments for vet clinic
Looking to push beyond automated direct mail platforms and drive appointments at a low cost, a veterinary clinic was eager to find a strategic partner to target prospects near their new branch locations. Franklin Madison Direct’s turnkey, full-service model proved to be exactly what the brand was looking for.
Read MoreCampaign takeover yields thousands of new appointments for vet clinic
Franklin Madison Direct helps B2B brand identify and reach ideal prospects
A leading B2B brand was relying on digital marketing to reach small and medium-sized businesses, but was understandably experiencing scale limitations and was having difficulties identifying its ideal prospect in terms of industry, company size, and the recipient’s job title.
Read MoreFranklin Madison Direct helps B2B brand identify and reach ideal prospectsSurround amplifies success for top-tier brands
Nearly three dozen Franklin Madison Direct clients sought to improve the effectiveness of their mail campaigns without significantly raising budgets, aiming for higher response rates and conversions. Surround™ was presented to each brand as a tactic to deliver relevant and timely digital interactions to their mail recipients during the mail drop phase.
Read MoreSurround amplifies success for top-tier brandsMental health brand boosts patient acquisition through direct mail
Looking to scale patient acquisition while keeping its CPA within target levels, a mental health brand sought a HIPAA-compliant direct response partner to unlock new opportunities for growth. Franklin Madison Direct introduced the client to direct mail with an initial test of 100k pieces, which quickly expanded to monthly campaigns of 400k pieces.
Read MoreMental health brand boosts patient acquisition through direct mail